Editorial Board   Guest Author

Mr. Hickel

Gerard Hickel

Attorney, Eckert Seamans Cherin & Mellott, LLC

Gerard J. Hickel is a Member of the Hospitality and Gaming practice at Eckert Seamans Cherin & Mellott, LLC, a national, full-service AmLaw 200 law firm with 15 offices in the U.S., including: Philadelphia, Harrisburg, and Pittsburgh, Pennsylvania; Boston, Massachusetts; Washington, D.C.; Newark and Princeton, New Jersey; Buffalo and White Plains, New York; Wilmington, Delaware; Richmond, Virginia; Hartford, Connecticut; Troy, Michigan; Providence, Rhode Island; and Charleston, West Virginia.

Mr. Hickel focuses his practice primarily in the areas of hospitality and corporate law. His practice includes the representation of domestic and international hotel and spa management companies, owners, developers, and asset managers in numerous types of corporate transactions, including acquisitions, mergers, and financings.

Mr. Hickel's hospitality practice includes the drafting, review, and negotiation of all types of agreements related to hotel, spa, and restaurant management and operations; the purchase and sale of hotels; the franchising of a hospitality-based property, including the application process; and a wide range of day-to-day hotel-related agreements for numerous hotel management companies and ownership groups, including equipment leases, space leases, antenna license agreements, room accommodation agreements, group sales agreements, advertising agreements, location agreements, commitment agreements, as well as other similar types of agreements.

Mr. Hickel also has many years of experience providing general business counseling advice, regularly guiding clients through the formation and preparation of agreements relating to corporations, partnerships, limited liability companies, and other entities.

Mr. Hickel earned his J.D. from the University of Pittsburgh School of Law, and undergraduate degree from The Pennsylvania State University.

Please visit http://www.eckertseamans.com for more information.

Mr. Hickel can be contacted at 412-566-1906 or ghickel@eckertseamans.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.