Editorial Board   Guest Author

Mr. Lafferty

Daniel Lafferty

Director of Music & Voice, PHMG

Daniel Lafferty is Director of Music and Voice at PHMG, the world's largest audio branding agency with more than 32,000 clients in 39 countries.

Mr. Lafferty has been with the company since 2010, helping businesses across the globe to harness the full potential of audio branding.

Drawing on his extensive background in music, psychoacoustics and the influence of sound on human behaviour, Mr. Lafferty leads finely-tuned bespoke music and voice workshops with organizations, enabling them to understand and explore all of the elements of their brand to create a unique Brand-Sound-Track™ - the exclusive piece of music that encapsulates their company's identity.

Mr. Lafferty looks after the creative talent at PHMG, providing strategic and artistic direction to composers, producers, engineers, voiceover artists and copywriters, to ensure the seamless implementation of a client's new audio branding service.

By developing relationships with world-leading composers and voice artists, he continues to develop and enhance the roster of creative talent at PHMG.

Over the last five years, Mr. Lafferty has been fundraising for PHMG's charitable arm, the PHMG Foundation, helping to raise almost $370,000 for almost 70 different organizations around the world. He most recently climbed Snowdon and also took part in an unusual charity challenge banning him from using the lifts at PHMG's twelfth-floor Manchester office - a distance equal to 7 times the Empire State Building.

Please visit http://www.phmg.com for more information.

Mr. Lafferty can be contacted at +44 01618772253 or daniel.lafferty@phmg.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.