Editorial Board   Guest Author

Mr. Lafferty

Daniel Lafferty

Director of Music & Voice, PHMG

Daniel Lafferty is Director of Music and Voice at PHMG, the world's largest audio branding agency with more than 32,000 clients in 39 countries.

Mr. Lafferty has been with the company since 2010, helping businesses across the globe to harness the full potential of audio branding.

Drawing on his extensive background in music, psychoacoustics and the influence of sound on human behaviour, Mr. Lafferty leads finely-tuned bespoke music and voice workshops with organizations, enabling them to understand and explore all of the elements of their brand to create a unique Brand-Sound-Track™ - the exclusive piece of music that encapsulates their company's identity.

Mr. Lafferty looks after the creative talent at PHMG, providing strategic and artistic direction to composers, producers, engineers, voiceover artists and copywriters, to ensure the seamless implementation of a client's new audio branding service.

By developing relationships with world-leading composers and voice artists, he continues to develop and enhance the roster of creative talent at PHMG.

Over the last five years, Mr. Lafferty has been fundraising for PHMG's charitable arm, the PHMG Foundation, helping to raise almost $370,000 for almost 70 different organizations around the world. He most recently climbed Snowdon and also took part in an unusual charity challenge banning him from using the lifts at PHMG's twelfth-floor Manchester office - a distance equal to 7 times the Empire State Building.

Please visit http://www.phmg.com for more information.

Mr. Lafferty can be contacted at +44 (0) 161-877-2253 or daniel.lafferty@phmg.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.