Editorial Board   Guest Author

Mr. Lafferty

Daniel Lafferty

Director of Music & Voice, PHMG

Daniel Lafferty is Director of Music and Voice at PHMG, the world's largest audio branding agency with more than 32,000 clients in 39 countries.

Mr. Lafferty has been with the company since 2010, helping businesses across the globe to harness the full potential of audio branding.

Drawing on his extensive background in music, psychoacoustics and the influence of sound on human behaviour, Mr. Lafferty leads finely-tuned bespoke music and voice workshops with organizations, enabling them to understand and explore all of the elements of their brand to create a unique Brand-Sound-Track™ - the exclusive piece of music that encapsulates their company's identity.

Mr. Lafferty looks after the creative talent at PHMG, providing strategic and artistic direction to composers, producers, engineers, voiceover artists and copywriters, to ensure the seamless implementation of a client's new audio branding service.

By developing relationships with world-leading composers and voice artists, he continues to develop and enhance the roster of creative talent at PHMG.

Over the last five years, Mr. Lafferty has been fundraising for PHMG's charitable arm, the PHMG Foundation, helping to raise almost $370,000 for almost 70 different organizations around the world. He most recently climbed Snowdon and also took part in an unusual charity challenge banning him from using the lifts at PHMG's twelfth-floor Manchester office - a distance equal to 7 times the Empire State Building.

Please visit http://www.phmg.com for more information.

Mr. Lafferty can be contacted at +44 (0) 161-877-2253 or daniel.lafferty@phmg.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.