Editorial Board   Guest Author

Mr. Koppelberger

Aaron Koppelberger

National Director of Service, Cintas First Aid & Safety

Aaron Koppelberger is the National Director of Service for Cintas' First Aid & Safety division. In this role, his main focus is on all North American service departments with oversight on the AED product segment.

Cintas, who serves over 1 million customers, is an industry leader in work apparel programs, fire protection, restroom and facility services and first aid & safety supplies. Since its inception, the First Aid & Safety division has deployed more than 70,000 AEDs with 20,000+ AEDs currently under active service agreements and over 700 AED saves to date.

With over 20 years of industry experience, Mr. Koppelberger has a passion for AEDs and training. Previously, he proudly served his country as an Army officer. Most recently, he has spent the past 15 years at Cintas in a variety of roles including: Service Manager, General Manager and Regional Business Manager, managing key customer relationships and leading business development.

Mr. Koppelberger has a Bachelor of Science in biology from The University of Tampa. Mr. Koppelberger is based in Cintas' Dallas office.

Please visit http://www. for more information.

Mr. Koppelberger can be contacted at +1 469-909-5135 or koppelbergera@cintas.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.