Editorial Board   Guest Author

Mr. Koppelberger

Aaron Koppelberger

National Director of Service, Cintas First Aid & Safety

Aaron Koppelberger is the National Director of Service for Cintas' First Aid & Safety division. In this role, his main focus is on all North American service departments with oversight on the AED product segment.

Cintas, who serves over 1 million customers, is an industry leader in work apparel programs, fire protection, restroom and facility services and first aid & safety supplies. Since its inception, the First Aid & Safety division has deployed more than 70,000 AEDs with 20,000+ AEDs currently under active service agreements and over 700 AED saves to date.

With over 20 years of industry experience, Mr. Koppelberger has a passion for AEDs and training. Previously, he proudly served his country as an Army officer. Most recently, he has spent the past 15 years at Cintas in a variety of roles including: Service Manager, General Manager and Regional Business Manager, managing key customer relationships and leading business development.

Mr. Koppelberger has a Bachelor of Science in biology from The University of Tampa. Mr. Koppelberger is based in Cintas' Dallas office.

Please visit http://www. for more information.

Mr. Koppelberger can be contacted at +1 469-909-5135 or koppelbergera@cintas.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.