Editorial Board   Guest Author

Mr. Fernandez

Eduardo Fernandez

General Manager, Sonesta Fort Lauderdale Beach

Eduardo Fernandez is a seasoned hospitality industry professional with more than 30 years of diverse hospitality experience.

Mr. Fernandez began his hospitality education with the Institut de Tourisme & D'Hotellerie du Quebec for hotel management and later, Barry University for a bachelor's degree in management. He went on to launch his career at Le Centre Sheraton Hotel and Towers in Montreal and managed numerous properties for Sheraton Hotels and Resorts in Boston, New York, Delaware and Miami. He then went on to work with Starwood Hotels & Resorts, and managed various properties for W Hotels.

Mr. Fernandez spent two years serving as general manager of B Ocean Fort Lauderdale, where he played a key role in the successful turnaround of B Hotels & Resorts' flagship hotel. Upon the 2014 sale of B Ocean, he was retained as general manager, and has since helped seamlessly transition the property into a successful new addition to the Sonesta Hotel & Resorts portfolio.

Mr. Fernandez is heavily involved in the local business community. He is the chairman of the Beach Business Improvement District for the City of Fort Lauderdale (4 years) and chairman of the Beach Council for the Greater Fort Lauderdale Chamber of Commerce. He also sits on the boards of the Florida Restaurant & Lodging Association, Broward Chapter, as immediate past president and the Greater Fort Lauderdale Chamber of Commerce. He is a part of the Greater Fort Lauderdale GM Council and also sits on the Broward Tourism Coalition Council.

As general manager, Mr. Fernandez maintains the operations of the property, featuring 240 guestrooms boasting panoramic views of Fort Lauderdale Beach or the Intracoastal Waterway. Opened in April 2019, he also supports Steelpan, the hotel's Caribbean-American fusion ocean-front restaurant.

Please visit http://www.sonesta.com for more information.

Mr. Fernandez can be contacted at +1 954-315-1460 or EFernandez@sonesta.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.