Editorial Board   Guest Author

Mr. Fernandez

Eduardo Fernandez

General Manager, Sonesta Fort Lauderdale Beach

Eduardo Fernandez is a seasoned hospitality industry professional with more than 30 years of diverse hospitality experience.

Mr. Fernandez began his hospitality education with the Institut de Tourisme & D'Hotellerie du Quebec for hotel management and later, Barry University for a bachelor's degree in management. He went on to launch his career at Le Centre Sheraton Hotel and Towers in Montreal and managed numerous properties for Sheraton Hotels and Resorts in Boston, New York, Delaware and Miami. He then went on to work with Starwood Hotels & Resorts, and managed various properties for W Hotels.

Mr. Fernandez spent two years serving as general manager of B Ocean Fort Lauderdale, where he played a key role in the successful turnaround of B Hotels & Resorts' flagship hotel. Upon the 2014 sale of B Ocean, he was retained as general manager, and has since helped seamlessly transition the property into a successful new addition to the Sonesta Hotel & Resorts portfolio.

Mr. Fernandez is heavily involved in the local business community. He is the chairman of the Beach Business Improvement District for the City of Fort Lauderdale (4 years) and chairman of the Beach Council for the Greater Fort Lauderdale Chamber of Commerce. He also sits on the boards of the Florida Restaurant & Lodging Association, Broward Chapter, as immediate past president and the Greater Fort Lauderdale Chamber of Commerce. He is a part of the Greater Fort Lauderdale GM Council and also sits on the Broward Tourism Coalition Council.

As general manager, Mr. Fernandez maintains the operations of the property, featuring 240 guestrooms boasting panoramic views of Fort Lauderdale Beach or the Intracoastal Waterway. Opened in April 2019, he also supports Steelpan, the hotel's Caribbean-American fusion ocean-front restaurant.

Please visit http://www.sonesta.com for more information.

Mr. Fernandez can be contacted at +1 954-315-1460 or EFernandez@sonesta.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.