Editorial Board   Guest Author

Mr. Minett

Dean Minett

Founder/Director, Minett Consulting

Dean Minett has been a part of the Australian hotel landscape for nearly 40 years when he first started as a teenager at Melbourne's prestigious Southern Cross Hotel.

After a rapid rise in the hotel Mr. Minett became the youngest ever GM of a five star hotel in Australia, opening the Southern Cross Sydney. Since that time Mr. Minett has managed, led or consulted to hotels, restaurants, resorts and casinos throughout Australia including many years as Country General Manager, Australia, for the world's largest owner/operator of serviced apartments.

Mr. Minett's experience gives him an unparalleled perspective in the industry, with a range and depth not seen elsewhere. Since 2012, this experience has been utilized by owners, developers, managers and investors who have all drawn on his expertise to develop, manage or improve their properties, whether hotels, casinos, resorts, or serviced apartments.

Mr. Minett now supports clients at every stage of hotel development, from site assessment and property design through to operator selection and ongoing asset management.

Mr. Minett is a graduate of the Australian Institute of Company Directors and in addition to his commercial work has served on numerous boards and committees including William Angliss Institute, Victoria University, Australian Hotels Association and the Hotel Motel and Accommodation Association.

Mr. Minett has judged for both state and national awards and was recognized as a Legend of Tourism by Tourism Training Australia. He is the co-author of two best-selling industry texts and is a regular blogger/author and a proud husband, father and grandfather.

Please visit http://www.minettconsulting.com.au for more information.

Mr. Minett can be contacted at +61 4030-52090 or dean@minettconsulting.com.au

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.