Editorial Board   Guest Author

Mr. Simmons

Andrew Simmons

Director of Hospitality Studio, Nadel Architects

Andrew Simmons, AIA, NCARB is the Director of Hospitality Studio for Nadel Architects. He oversees all hotel projects through our Las Vegas office location.

Mr. Simmons has experience in both domestic and international markets with projects that range from "new build" hospitality and mixed-use projects to "renovation/re-purpose" in multiple markets in a variety of scale. He has over 24 years of experience and eight years in the Las Vegas market specifically.

Some of the hospitality clients Mr. Simmons has worked with include: Hyatt, Starwood, Hilton, Marriott and Wyndham Grand. His current projects include the Breakers Hotel, located in Long Beach, California, which is a major renovation of an existing 1927 hotel building as well as the San Leandro Hotel, a mixed-use development with both residential and hospitality components.

One of his revolutionary projects included the Hilton Riyadh Hotel and Residence, in Riyadh, Saudi Arabia which is a 1.2 million sf project. The 20-story hotel tower includes 650 rooms, as well as another 14-story tower with 240 apartment units. It is accompanied by a 45,000 sf multi-purpose hall that serves as a central hub in the region for cultural and community events.

In addition, Mr. Simmons also worked on the renovation of the SLS Hotel located in Las Vegas, Nevada.

Throughout his career, many of the projects Mr. Simmons has worked on have received international design awards and recognition. His experience shows him to be a proven leader and dedicated to solving complex problems by using creative thinking while effectively balancing client needs.

Please visit http://www.nadelarc.com/ for more information.

Mr. Simmons can be contacted at +1 310-373-0103 or asimmons@nadelarc.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.