Editorial Board   Guest Author

Mr. Simmons

Andrew Simmons

Director of Hospitality Studio, Nadel Architects

Andrew Simmons, AIA, NCARB is the Director of Hospitality Studio for Nadel Architects. He oversees all hotel projects through our Las Vegas office location.

Mr. Simmons has experience in both domestic and international markets with projects that range from "new build" hospitality and mixed-use projects to "renovation/re-purpose" in multiple markets in a variety of scale. He has over 24 years of experience and eight years in the Las Vegas market specifically.

Some of the hospitality clients Mr. Simmons has worked with include: Hyatt, Starwood, Hilton, Marriott and Wyndham Grand. His current projects include the Breakers Hotel, located in Long Beach, California, which is a major renovation of an existing 1927 hotel building as well as the San Leandro Hotel, a mixed-use development with both residential and hospitality components.

One of his revolutionary projects included the Hilton Riyadh Hotel and Residence, in Riyadh, Saudi Arabia which is a 1.2 million sf project. The 20-story hotel tower includes 650 rooms, as well as another 14-story tower with 240 apartment units. It is accompanied by a 45,000 sf multi-purpose hall that serves as a central hub in the region for cultural and community events.

In addition, Mr. Simmons also worked on the renovation of the SLS Hotel located in Las Vegas, Nevada.

Throughout his career, many of the projects Mr. Simmons has worked on have received international design awards and recognition. His experience shows him to be a proven leader and dedicated to solving complex problems by using creative thinking while effectively balancing client needs.

Please visit http://www.nadelarc.com/ for more information.

Mr. Simmons can be contacted at +1 310-373-0103 or asimmons@nadelarc.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.