Editorial Board   Guest Author

Ms. Carlen

Jill Carlen

Global Director of Spa Brands, Hilton Hotels & Resorts

Jill Carlen is the Global Director of Spa Brands at Hilton Hotels and Resorts overseeing the spa concepts and strategies for all Hilton brands including Hilton, Embassy Suites, Doubletree, Conrad, Tapestry, the iconic Waldorf Astoria and the newest hotel brand, Signia Hilton.

Having spent almost two decades in the Spa and Hospitality industry, Ms. Carlen now applies her operations experience with her creativity and passion for wellness to provide hotel guests with the most innovative and exceptional experiences.

As an exchange student in high school, Ms. Carlen lived near a lavender farm in France. It was during this time where she learned about the healing properties of lavender, marking the beginning of a lifelong passion for wellness. Ms. Carlen would move to New York City later in life, where her love of everything spa led her to work in some the city's most renowned Spas including Exhale, Bliss, The St. Regis New York and The Deepak Chopra Center. In addition, she launched multiple spas and wellness facilities while working at the prestigious consulting firm Lexi Design.

Ms. Carlen then went on to run The Ritz-Carlton, Toronto, winning Travel + Leisure's World's Best Hotel Spa Award. Ms. Carlen then took her years of experience in operations to her next adventure of launching L'OCCITANE spas all over North America in luxury hotels. She has been a frequent contributor to multiple publications including Elle Canada on line, Preferred Magazine, Sharp magazine and several beauty and wellness blogs.

Ms. Carlen holds a BFA from Florida State University and is a board member of the International Spa Association.

Please visit http://www.hilton.com for more information.

Ms. Carlen can be contacted at +1 703-883-6992 or jill.carlen@hilton.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.