Editorial Board   Guest Author

Mr. Solaro del Borgo

Gerardo Solaro del Borgo

Chief Executive Officer, Toscana Resort Castelfalfi

Gerardo Solaro del Borgo is Chief Executive Officer of Toscana Resort Castelfalfi. In this role, he is responsible for the management, business development and strategic direction of the 2,700 acre area owned by TUI AG, which includes the real estate, agricultural segments, two luxury hotels and a 27-hole golf course within a Medieval Borg.

As CEO, Mr. Solaro is in charge of the administrative performance of the Estate. He is also the spokesperson of TUI to the local Tuscan and Italian institutions and ambassador of Castelfalfi for TUI, world leader in tourism.

Before joining Toscana Resort Castelfalfi, Mr. Solaro worked in the finance sector, where he followed the Deutsche Bank and Societè Generale for the Euro-bond market from London. In 1995, he moved to Milan to serve as General Manager of Deutsche Bank real estate. He was also a pioneer of the made in Italy real estate funds, which saw the light in the early 2000s.

After this role, Mr. Solaro worked in a leadership position with Cordea Savills Investment Management where he was called by the banks to restore the leading hotel chain in Italy with 24 hotels Boscolo Group, which he guided as Chief Operating Officer from 2015 to 2017.

After Boscolo Group had been successfully restored and sold in 2017, Mr. Solaro joined StarHotel as Business Developer.

Gerardo Solaro del Borgo is a dedicated humanitarian serving as President of The Order of Malta's Italian Relief Corps, which includes more than 4,000 volunteers involved in a variety of philanthropic projects.

Please visit http://www.castelfalfi.com for more information.

Mr. Solaro del Borgo can be contacted at +39 057-189-0163 or pr@castelfalfi.it

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.