Editorial Board   Guest Author

Mr. Llorens

Dave Llorens

CEO, EverWatt Lights

Dave Llorens is an electrical engineer and the CEO of EverWatt Lights, a lighting-as-a-service company that helps commercial properties save money by replacing their lighting with EverWatt LED lights for no upfront cost. EverWatt eliminates the vertical marketing structure with its many levels of distributors, supply stores, and regional and local reps by manufacturing and installing the LED lights. This results in cost savings to the end user by cutting out the middleman (and the markups).

Before EverWatt, Mr. Llorens started several businesses, including One Block Off the Grid, which helps put big-ticket, environmentally friendly home improvements within reach of the average homeowner. Homeowners can save money with solar technology, even learning how much they can save with just a quick phone call using One Block Off the Grid's custom technology. The company also helps homeowners negotiate discounts, vet installers, and design and buy/lease solar systems over the phone.

Mr. Llorens founded the company in 2008, and in 2012 he transitioned to COO after One Block Off the Grid merged with Pure Energies. In 2014, the company was acquired by NRG for $120 million.

Mr. Llorens has been passionate about entrepreneurship since he opened his first lemonade stand in Shreveport, Louisiana. He's an avid poker player who in 2004 started an online gambling software business, which he grew to a $2 million run rate before it was killed by the Internet Gambling Act of 2006. He also served as co-founder and CEO of 60-Day MBA, a program designed to help aspiring entrepreneurs start businesses. While 60-Day MBA ultimately failed as a business, the program provided numerous aspiring entrepreneurs with the tools they needed to succeed.

Please visit http://everwattlights.com/ for more information.

Mr. Llorens can be contacted at +1 510-730-0062 or dave@everwattlights.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.