Editorial Board   

Mr. Post

Robert Post

CEO, Knowland

Robert (Bob) Post is currently the Chief Executive Officer at Knowland, a provider of hospitality software to properties looking to regain control of their profitability. Mr. Post joined Knowland in May, 2019 to lead them through their next phase of growth. He is also the Executive Chairman of FranConnect and a former Board Member of The Monaker Group.

As an entrepreneur and veteran software company executive, Mr. Post excels at leading tech companies through mid-cap stages of growth, including exit strategies. He specializes in restructuring and operational turnarounds for private equity and public entities. He focuses his efforts on businesses with growth paths from $10m to $200m in revenue.

As a Chief Executive Officer, Chief Financial Officer and other executive leadership roles, Mr. Post has worked with many high-growth companies including TravelCLICK, FranConnect, Cloud5 Communications and Oracle Hospitality. In addition, he provides executive-level consulting on Technology and Distribution technology to Travel and Hospitality industry brands including Marriott, Amadeus, and IHG.

Mr. Post was recognized as the CEO of the Year by the Illinois Information Technology Association and named a finalist for the Ernst & Young Entrepreneur of the Year Award. He earned a Bachelor of Science from Duquesne University and attended the Advanced Management Program with Wharton School of Business. You can connect with Mr. Post on LinkedIn.

Please visit http://www.Knowland.com for more information.

Mr. Post can be contacted at +1 571-429-5772 or bpost@knowland.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.