Editorial Board   

Mr. Cheatham

Michael J. Cheatham

Director of Sales Recruitment, Hyatt Hotels Corporation

Michael J. Cheatham is the director of sales recruitment for Hyatt Hotels Corporation and President of Inspired Solutions and Associates. In his position with Hyatt, Cheatham's responsibilities include recruiting candidates for management positions in sales, catering and convention services, developing directors and senior level managers, assisting in the training of entry level and junior managers and those areas with regards to employee satisfaction, retention, motivation and recognition. He also is a member of Hyatt's Diversity Council and reports directly to Fred Shea vice president of sales for Hyatt Hotels Corporation. Cheatham's prior hospitality experience includes sales positions with Marriott Hotels in Colorado, Florida, Pennsylvania, Virginia and the corporate offices in Maryland. He joined Hyatt in 1994 and held the positions of associate director of sales in Illinois and Louisiana and director of sales in New Mexico. Cheatham founded Inspired Solutions & Associates in 2003. In this position, he oversees a consulting group that specializes in sales training, individualized coaching and inspired presentations. He has inspired audiences across the U.S. ranging in size up to 5000. Cheatham presently serves as a national board member for the Make-A-Wish Foundation of America and has since October 1999. His involvement began in 1990 as a volunteer for the Southern Florida Chapter. Since that time, he has served as a volunteer with chapters in Illinois, Louisiana and Ohio and on the local boards in New Mexico and Southeastern Pennsylvania.

Mr. Cheatham can be contacted at 312-750-8028 or mcheatha@corphq.hyatt.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.