Editorial Board   

Mr. Cheatham

Michael J. Cheatham

Director of Sales Recruitment, Hyatt Hotels Corporation

Michael J. Cheatham is the director of sales recruitment for Hyatt Hotels Corporation and President of Inspired Solutions and Associates. In his position with Hyatt, Cheatham's responsibilities include recruiting candidates for management positions in sales, catering and convention services, developing directors and senior level managers, assisting in the training of entry level and junior managers and those areas with regards to employee satisfaction, retention, motivation and recognition. He also is a member of Hyatt's Diversity Council and reports directly to Fred Shea vice president of sales for Hyatt Hotels Corporation. Cheatham's prior hospitality experience includes sales positions with Marriott Hotels in Colorado, Florida, Pennsylvania, Virginia and the corporate offices in Maryland. He joined Hyatt in 1994 and held the positions of associate director of sales in Illinois and Louisiana and director of sales in New Mexico. Cheatham founded Inspired Solutions & Associates in 2003. In this position, he oversees a consulting group that specializes in sales training, individualized coaching and inspired presentations. He has inspired audiences across the U.S. ranging in size up to 5000. Cheatham presently serves as a national board member for the Make-A-Wish Foundation of America and has since October 1999. His involvement began in 1990 as a volunteer for the Southern Florida Chapter. Since that time, he has served as a volunteer with chapters in Illinois, Louisiana and Ohio and on the local boards in New Mexico and Southeastern Pennsylvania.

Mr. Cheatham can be contacted at 312-750-8028 or mcheatha@corphq.hyatt.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.