Editorial Board   Guest Author

Mr. Kelley

Chuck Kelley

Partner, Cayuga Hospitality Consultants, LLC

Chuck Kelley spent 32 years with Marriott International, beginning as an Assistant Restaurant Manager and worked his way up to Executive Vice President responsible for Marriott's Caribbean/Latin America Region. During his tenure the region doubled to 53 operating hotels and a confirmed pipeline of over 20 new hotels.

Along the way Mr. Kelley held positions as Director of Restaurants, Director of Marketing, Regional Director of Sales and Marketing, General Manager and Country Manager Australia. With extensive experience in both the domestic US market and international experience in Asia/Pacific and Caribbean/Latin America he is familiar with a wide range of markets and capable of succeeding in challenging environments.

Mr. Kelley has an in-depth knowledge of hotel operations; how they function properly to deliver customer satisfaction, brand integrity, market share premiums and healthy cash flow. His knowledge of organizational alignment and hotel positioning will help any hotel function efficiently and maximize performance vs. their market competitors. He has also performed as an expert witness and depending on the situation represented both the brand and ownership.

Mr. Kelley is a graduate of the University of Hawaii, with a BS in Travel and Tourism Management. He is a prior member of the Baptist Health South International Advisory Board and previously served as Chairman of the Caribbean Hotel and Airline Forum for the Caribbean Hotel & Tourism Association. He served with distinction in the US Army in Vietnam having earned a Purple Heart and Bronze Star for valor in combat.

Please visit http://www.CayugaHospitality.com for more information.

Linkedin Profile: https://www.linkedin.com/in/chuck-kelley-a77b216/

Mr. Kelley can be contacted at +1 954-648-0549 or kelleychuck33@gmail.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.