Editorial Board   Guest Author

Ms. Paraschiv

Andrada Paraschiv

Head of Hospitality, Beekeeper

Andrada Paraschiv is the Head of Hospitality at Beekeeper, the #1 communication platform for the hospitality industry. Beekeeper was named the 2019 ALIS Hottest Technology, the 2018 HTNG TechOvation company, is a Gartner Cool Vendor, and a 2019 Hotel Tech Report top-rated vendor in employee engagement software. Beekeeper is the best employee app to exchange information, share property updates, and communicate best practices within or across departments in 30 languages. The Beekeeper platform works well at hotels and other locations within hospitality as a team app, employee portal, group messaging app, and workforce platform.

As Head of Hospitality, Ms. Paraschiv leads Beekeeper's effort to help hospitality organizations improve communication and ultimately drive employee engagement and performance. Ms. Paraschiv is well versed in the hospitality landscape. She is especially passionate about the retention and engagement of frontline employees, operational communication, and innovation in the mobile workforce management space. Prior to joining the Beekeeper team, Ms. Paraschiv served as Executive Director of Luxury Internal Communications and Engagement at AccorHotels and Executive Director of Communications & Strategy at Fairmont Raffles Hotels International. In that capacity, she collaborated with Beekeeper to bring the nearly 50,000 frontline employees across the organization working together as one dispersed, yet united, team. Her experience as a customer fuels Ms. Paraschiv's passion for Beekeeper daily. 

Ms. Paraschiv has also served as a consultant with McKinsey & Co., working on strategy and organizational transformations with large multinational companies in the EMEA region. She holds an MBA from the Wharton School and an MA in International Studies from the University of Pennsylvania. 

Please visit http://www.beekeeper.io for more information.

Ms. Paraschiv can be contacted at +44 647-962-7612 or andrada@beekeeper.io

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.