Editorial Board   Guest Author

Mr. Strickler

Craig Strickler

U.S. Managing Director, Valor Hospitality

Craig Strickler joined Valor as Director of Operations in 2018 after spending more than two decades in various facets of the hospitality industry.

After receiving his Bachelor's Degree in Hospitality Management from Webber International University, Mr. Strickler began his career in the hospitality industry with Hyatt Hotels and worked his way through the Rooms Division with leading roles in housekeeping, front office, reservations, revenue management, and security. His Hyatt tenure spanned more than 13 years and five hotels across the U.S. and the Caribbean.

In early 2015, Mr. Strickler joined Charlestowne Hotels in Charleston, SC as Regional Director of Operations. In this role, he was responsible for all areas of hotel operations, from pre-opening development through post-opening operations. He assisted in the initial launch of Graduate Hotels, overseeing the operations in five of the first six properties in the new and growing brand. During his tenure with Charlestowne Hotels, Mr. Strickler led operations at luxury inns, select service independent hotels, and branded downtown properties in locations across the U.S.

At Valor, Mr. Strickler oversees hotel operations across the Valor U.S. portfolio. He strongly believes in the development of his team, and focuses his time on grooming and mentoring leaders throughout the company.

Valor Hospitality Partners is a full service hotel management, acquisition and development company offering an array of services including site selection, product selection, entitlements, financing solutions, conceptual design, construction and project management, procurement, technical services, pre-opening hospitality management and operations management.

Please visit http://www.valorhospitality.com for more information.

Linkedin Profile: https://www.linkedin.com/in/craigstrickler

Mr. Strickler can be contacted at +1 601-500-0448 or cstrickler@valorhospitality.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.