Editorial Board   Guest Author

Mr. Smart

Bruce Smart

Strategic Account Executive, Maritz Motivation

Bruce Smart is a Strategic Account Executive at Maritz Motivation.  Mr. Smart is responsible for taking the lead position in helping his clients attract, engage and retain their valued employees and end consumers using the latest in behavioral and decision science practices. His 29-year career at Maritz spans a wide base of industries, most recently with an emphasis in hospitality solutions. He and his account teams have been recognized formally by both Maritz and his clients as innovators and significant value contributors.

Mr. Smart holds a Masters in Business Administration from the University of Missouri - St. Louis and a Bachelors in Economics from the University of Missouri - Columbia. Maritz Motivation helps companies drive growth by forming actionable insights that release the untapped potential of any company's most valuable asset - their people. Our customer loyalty, employee engagement, and sales/channel incentive programs enable people to establish and extend themselves through their companies, careers or favorite brands. Today, more than 450 million people participate in our clients' programs representing the hospitality, manufacturing, healthcare, automotive, and financial services industries.

Maritz Motivation's unparalleled industry experience, decades of behavioral science research, and proprietary approach to data allow us to move past just describing and diagnosing vulnerabilities; it enables us to prescribe solutions and predict growth that motivates human performance like no other company in the world. You can also stay up to date and join in the conversation on the latest behavioral science principles at https://peoplescience.maritz.com/.

Please visit http://www.maritz.com for more information.

Mr. Smart can be contacted at +1 636-827-2944 or bruce.smart@maritz.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.