Editorial Board   Guest Author

Ms. Romero

Rosa Romero

Director of Sales & Marketing, The Ritz-Carlton, Washington, D.C.

Rosa Romero has been the Director of Sales and Marketing at The Ritz-Carlton, Washington, D.C. since December 2019. She joined The Ritz-Carlton, Washington, D.C. after working The St. Regis Atlanta as Director of Sales and Marketing since 2016.

Prior to joining The St. Regis, Ms. Romero worked in her native Spain with Starwood Hotels for more than 15 years. Born and raised in Spain, she has worked in Dublin, London, Madrid, Basque Country, Atlanta and now, Washington D.C.

Ms. Romero began her career in operations at the five-star Westin Palace Madrid for five years. In 2005, she became the global account manager in the Starwood Sales office for the Iberia Region (Spain and Portugal). In 2011, she was promoted to Director of Sales and Marketing at the Hotel Marques de Riscal, a Luxury Collection Hotel.

Ms. Romero was recently awarded the 2015 President's Award EAME by Starwood in recognition of her leadership and integrity and for closing a record-breaking year in occupancy and revenue per available room at the Hotel Marques de Riscal.

Ms. Romero holds a master's degree in English Philology from the University of Alicante and a diploma in Marketing and Strategic Planning for Hotels from the University Francisco de Vitoria and is fluent in both English and Spanish.

At The Ritz-Carlton, Washington, D.C., Ms. Romero is passionate about working with an iconic brand that resonates across so many generations. Celebrating her 19th year of being in the hospitality industry, she is proud to join The Ritz-Carlton brand in such an exciting era for the luxury hotel.

Please visit http://www.ritzcarlton.com/en/hotels/washington-dc/dc for more information.

Ms. Romero can be contacted at +1 202-835-0500 or Rosa.Romero@ritzcarlton.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.