Editorial Board   Guest Author

Ms. Romero

Rosa Romero

Director of Sales & Marketing, The Ritz-Carlton, Washington, D.C.

Rosa Romero has been the Director of Sales and Marketing at The Ritz-Carlton, Washington, D.C. since December 2019. She joined The Ritz-Carlton, Washington, D.C. after working The St. Regis Atlanta as Director of Sales and Marketing since 2016.

Prior to joining The St. Regis, Ms. Romero worked in her native Spain with Starwood Hotels for more than 15 years. Born and raised in Spain, she has worked in Dublin, London, Madrid, Basque Country, Atlanta and now, Washington D.C.

Ms. Romero began her career in operations at the five-star Westin Palace Madrid for five years. In 2005, she became the global account manager in the Starwood Sales office for the Iberia Region (Spain and Portugal). In 2011, she was promoted to Director of Sales and Marketing at the Hotel Marques de Riscal, a Luxury Collection Hotel.

Ms. Romero was recently awarded the 2015 President's Award EAME by Starwood in recognition of her leadership and integrity and for closing a record-breaking year in occupancy and revenue per available room at the Hotel Marques de Riscal.

Ms. Romero holds a master's degree in English Philology from the University of Alicante and a diploma in Marketing and Strategic Planning for Hotels from the University Francisco de Vitoria and is fluent in both English and Spanish.

At The Ritz-Carlton, Washington, D.C., Ms. Romero is passionate about working with an iconic brand that resonates across so many generations. Celebrating her 19th year of being in the hospitality industry, she is proud to join The Ritz-Carlton brand in such an exciting era for the luxury hotel.

Please visit http://www.ritzcarlton.com/en/hotels/washington-dc/dc for more information.

Ms. Romero can be contacted at +1 202-835-0500 or Rosa.Romero@ritzcarlton.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.