Editorial Board   Guest Author

Mr. Reynal

Alejandro Reynal

Chief Executive Officer, Apple Leisure Group

Alejandro Reynal boasts a long-standing international professional career in business services, telecommunications, and consumer goods sectors, having worked in the United States, Europe, and Latin America.

Mr. Reynal has a proven track record and thrives on transforming business organizations, leading change to impact performance and culture by defining and aligning a company's strategy and delivering results through disciplined execution.

Previously he was CEO of Atento, a global customer relationship management and business process outsourcing services company operating in 13 countries and employing over 150,000. When he was appointed Atento´s Chief Executive Officer (CEO) in October 2011, the company was part of Telefonica. Mr. Reynal remained as CEO following the company's acquisition by Bain Capital in 2012 and its initial public listing (IPO) in the New York Stock Exchange in 2014.

During his tenure as CEO, Atento completed a successful transformation from being a call center subsidiary of Telefonica to become a leading provider of customer experience solutions. His successes at Atento were cap stoned with the company being recognized as one of the 25 World's Best Multinational Workplaces by Great Place to Work® in five different years.

Prior to his CEO role at Atento, Mr. Reynal held the positions of Corporate Strategy Director at Telefonica and a series of other corporate and business senior leadership positions in Atento. Additionally, he held management positions in the The Coca-Cola Company the Gap, Inc.

Mr. Reynal holds a bachelor's and master's degree in Mechanical Engineering from the Georgia Institute of Technology, Atlanta, GA and an MBA from the Harvard Business School, Boston, MA.

Please visit http://www.appleleisuregroup.com for more information.

Mr. Reynal can be contacted at +1 610-359-6500 or alejandro.reynal@appleleisuregroup.com

Coming up in February 2021...