Editorial Board   Guest Author

Mr. Reynal

Alejandro Reynal

Chief Executive Officer, Apple Leisure Group

Alejandro Reynal boasts a long-standing international professional career in business services, telecommunications, and consumer goods sectors, having worked in the United States, Europe, and Latin America.

Mr. Reynal has a proven track record and thrives on transforming business organizations, leading change to impact performance and culture by defining and aligning a company's strategy and delivering results through disciplined execution.

Previously he was CEO of Atento, a global customer relationship management and business process outsourcing services company operating in 13 countries and employing over 150,000. When he was appointed Atento´s Chief Executive Officer (CEO) in October 2011, the company was part of Telefonica. Mr. Reynal remained as CEO following the company's acquisition by Bain Capital in 2012 and its initial public listing (IPO) in the New York Stock Exchange in 2014.

During his tenure as CEO, Atento completed a successful transformation from being a call center subsidiary of Telefonica to become a leading provider of customer experience solutions. His successes at Atento were cap stoned with the company being recognized as one of the "25 World's Best Multinational Workplaces" by Great Place to Work® in five different years.

Prior to his CEO role at Atento, Mr. Reynal held the positions of Corporate Strategy Director at Telefonica and a series of other corporate and business senior leadership positions in Atento. Additionally, he held management positions in the The Coca-Cola Company the Gap, Inc.

Mr. Reynal holds a bachelor's and master's degree in Mechanical Engineering from the Georgia Institute of Technology, Atlanta, GA and an MBA from the Harvard Business School, Boston, MA.

Please visit http://www.appleleisuregroup.com for more information.

Mr. Reynal can be contacted at +1 610-359-6500 or alejandro.reynal@appleleisuregroup.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.