Editorial Board   Guest Author

Mr. Reynal

Alejandro Reynal

Chief Executive Officer, Apple Leisure Group

Alejandro Reynal boasts a long-standing international professional career in business services, telecommunications, and consumer goods sectors, having worked in the United States, Europe, and Latin America.

Mr. Reynal has a proven track record and thrives on transforming business organizations, leading change to impact performance and culture by defining and aligning a company's strategy and delivering results through disciplined execution.

Previously he was CEO of Atento, a global customer relationship management and business process outsourcing services company operating in 13 countries and employing over 150,000. When he was appointed Atento´s Chief Executive Officer (CEO) in October 2011, the company was part of Telefonica. Mr. Reynal remained as CEO following the company's acquisition by Bain Capital in 2012 and its initial public listing (IPO) in the New York Stock Exchange in 2014.

During his tenure as CEO, Atento completed a successful transformation from being a call center subsidiary of Telefonica to become a leading provider of customer experience solutions. His successes at Atento were cap stoned with the company being recognized as one of the "25 World's Best Multinational Workplaces" by Great Place to Work® in five different years.

Prior to his CEO role at Atento, Mr. Reynal held the positions of Corporate Strategy Director at Telefonica and a series of other corporate and business senior leadership positions in Atento. Additionally, he held management positions in the The Coca-Cola Company the Gap, Inc.

Mr. Reynal holds a bachelor's and master's degree in Mechanical Engineering from the Georgia Institute of Technology, Atlanta, GA and an MBA from the Harvard Business School, Boston, MA.

Please visit http://www.appleleisuregroup.com for more information.

Mr. Reynal can be contacted at +1 610-359-6500 or alejandro.reynal@appleleisuregroup.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.