Editorial Board   Guest Author

Mr. Flohr

Timothy Flohr

Program Manager, University of Memphis - Kemmons Wilson School of Hospitality and Resort Management

Tim Flohr is the Program Manager for the Kemmons Wilson Culinary Institute at The University of Memphis. Center in Cordova, TN. In his role, He will oversee the administration, faculty, and student services to provide a culinary certificate program, the new Bachelor of Arts in Culinary Arts, recreational & professional development programs, as well as special events.

Mr. Flohr has 25+ years of leadership experience in the food and beverage industry and Project Management throughout the Mid-Atlantic Region and New York City. Concurrently, he is an instructor and Internship Coordinator for the Kemmons Wilson School of Hospitality and Resort Management

Mr. Flohr has been instrumental in redesigning the KWS Internship Program by creating both employer and student internship handbooks and piloting Axiom Mentor software, which is designed to streamline the internship process (for academic credit) for faculty, students, and employers. Most recently, he was the architect of the PHASE 1 bridge program, an online learning hub and resource repository for students enrolled in the Kemmon Wilson School's dual enrollment program at Collierville High School.

Mr. Flohr received a publishing contract to write his first textbook, Project Management for the Hospitality Industry, which will be available in August 2020. As part of the textbook, he is collaborating with KMI (Knowledge Matters Inc.) in creating the first cloud-based, educational simulation for Project Management in the hospitality industry.

Mr. Flohr received his bachelor's degree from the University of Delaware's Hotel, Restaurant and Institutional Management Program in 1997 and he earned his MBA, with a concentration in Business Analytics, from Drexel University in 2015. He is currently pursuing his Ed.D. in Higher Education at The University of Memphis.

In addition to his academic credentials, Mr. Flohr attained his PMP® (Project Management Professional) certification from the Project Management Institute in 2014 and his CFBE® (Certified Food and Beverage Executive) certification from the American Hotel and Lodging Educational Institute in 2012. He is also a registered ServSafe® Instructor and Proctor, teaching both the ServSafe® Food Manager and ServSafe® Alcohol courses at The University of Memphis.

Please visit http://www.memphis.edu/wilson for more information.

Linkedin Profile: https://www.linkedin.com/in/tim-flohr-mba-pmp-cfbe-8696b039/

Mr. Flohr can be contacted at +1 901-800-7142 or tflohr1@memphis.edu

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.