Editorial Board   Guest Author

Mr. Aquino

George Aquino

Vice President/Managing Director, AHC+ Hospitality

George Aquino, vice president/managing director for AHC+ Hospitality, is a veteran hotelier with a long-standing passion for travel and hospitality. Through his tenure at AHC+, he has overseen the development and growth of the brand as well as domestic and international property operations.

Mr. Aquino has been a member of the AHC+ Hospitality team for 27 years, when he first served as director of operations at the historic Amway Grand Plaza. He then progressed to the role of general manager of the JW Marriott Grand Rapids; under his management, the luxury property received the "Opening of the Year" Award from Marriott International. In 2013, Aquino was promoted to vice president/managing director for AHC+ Hospitality.

Mr. Aquino's career took-off quickly, from his beginnings as a busboy at the elegant Le Ciel Bleu atop the Mayfair Regent Chicago and progressing to the role of director of food & beverage. Within five years, he was appointed general manager at Peter Island Resort and Spa in the British Virgin Islands.

Engrained in the Grand Rapids community, Mr. Aquino is the opening board chair for the Grand Rapids Downtown Market and has served on the Board of the Grand Rapids Chamber of Commerce. He was the 2010 and 2011 campaign chair for the Heart of West Michigan United Way. In 2012, he was recipient of the Father of the Year Award by the American Diabetes Association.

Please visit http://www.ahchospitality.com for more information.

Linkedin Profile: https://www.linkedin.com/in/george-aquino-815001b5/

Mr. Aquino can be contacted at +1 616-776-6459 or gaquino@ahchospitality.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.