Editorial Board   Guest Author

Ms. Fluxá Thienemann

Sabina Fluxá Thienemann

Vice-Chairman & CEO, Iberostar Group

Sabina Fluxá Thienemann is Vice-Chairman & CEO of Iberostar Group, a 100% family-owned Spanish multinational tourism company with a portfolio of more than 120 four and five-star hotels located in 19 countries worldwide and a workforce of more than 34,000 employees.

Ms. Fluxá has extensive tourism experience, with expertise in innovative business and environmental, social, and governance (ESG) leadership. Since 2016, she serves on the Board of Directors of global telecommunications company, Telefónica.

As Iberostar's CEO, Ms. Fluxá is leading the transformation of the Company to be data driven, sustained by a Data Analytics & Transformation Office (DATO) and the development a highly professionalized management team. Together with her sister Gloria Fluxà, Vice-Chairman & CSO, and their father, Chairman and founder of the Company, Miguel Fluxá, they are positioning Iberostar Group as a global reference in responsible tourism, launching in 2017 the Wave of Change movement to preserve the environment and protect the oceans through the implementation of circularity policies, among other initiatives.

Iberostar Group is a 100% family-owned Spanish multinational company with more than 60 years of history. Hospitality is the company's core business, with a portfolio of more than 120 four- and five-star hotels located in 19 countries worldwide and a workforce of more than 34,000 employees. Iberostar consolidates its quality through innovation and renovation of its product, introducing new concepts that promote an authentic culture of wellbeing and propose a healthy gastronomy, boosting the use of local products.

Iberostar Group leads with purpose in its pursuit to set the standard for responsible tourism. Its commitment to preserving the environment and protecting the oceans surrounding its properties is consolidated through Wave of Change, Iberostar's pioneering initiative to move beyond plastics and towards a circular economy, the promotion of responsible consumption of seafood, and care for coastal health.

Please visit http://www.grupoiberostar.com/en/ for more information.

Linkedin Profile: https://www.linkedin.com/in/sabina-fluxa/?originalSubdomain=es

Ms. Fluxá Thienemann can be contacted at +34 971998061 or sabina.fluxa@grupoiberostar.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.