Editorial Board   Guest Author

Ms. Fluxá Thienemann

Sabina Fluxá Thienemann

Vice-Chairman & CEO, Iberostar Group

Sabina Fluxá Thienemann is Vice-Chairman & CEO of Iberostar Group, a 100% family-owned Spanish multinational tourism company with a portfolio of more than 120 four and five-star hotels located in 19 countries worldwide and a workforce of more than 34,000 employees.

Ms. Fluxá has extensive tourism experience, with expertise in innovative business and environmental, social, and governance (ESG) leadership. Since 2016, she serves on the Board of Directors of global telecommunications company, Telefónica.

As Iberostar's CEO, Ms. Fluxá is leading the transformation of the Company to be data driven, sustained by a Data Analytics & Transformation Office (DATO) and the development a highly professionalized management team. Together with her sister Gloria Fluxà, Vice-Chairman & CSO, and their father, Chairman and founder of the Company, Miguel Fluxá, they are positioning Iberostar Group as a global reference in responsible tourism, launching in 2017 the Wave of Change movement to preserve the environment and protect the oceans through the implementation of circularity policies, among other initiatives.

Iberostar Group is a 100% family-owned Spanish multinational company with more than 60 years of history. Hospitality is the company's core business, with a portfolio of more than 120 four- and five-star hotels located in 19 countries worldwide and a workforce of more than 34,000 employees. Iberostar consolidates its quality through innovation and renovation of its product, introducing new concepts that promote an authentic culture of wellbeing and propose a healthy gastronomy, boosting the use of local products.

Iberostar Group leads with purpose in its pursuit to set the standard for responsible tourism. Its commitment to preserving the environment and protecting the oceans surrounding its properties is consolidated through Wave of Change, Iberostar's pioneering initiative to move beyond plastics and towards a circular economy, the promotion of responsible consumption of seafood, and care for coastal health.

Please visit http://www.grupoiberostar.com/en/ for more information.

Linkedin Profile: https://www.linkedin.com/in/sabina-fluxa/?originalSubdomain=es

Ms. Fluxá Thienemann can be contacted at +34 971998061 or sabina.fluxa@grupoiberostar.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.