Editorial Board   Guest Author

Mr. Butler

Bob Butler

General Manager, Americas, SafetyCulture

Bob Butler is General Manager, Americas, with SafetyCulture, based at the company's US headquarters in Kansas City, Missouri, where he leads critical business and sales operations for the company throughout the hemisphere.

SafetyCulture is known as the company behind the world's most used checklist inspection app, iAuditor, an innovative, mobile first product that makes managing safety and quality affordable and accessible. The app, now used in over 150 countries, with more than 30 million audits conducted worldwide and an average of 85,000 daily active users. Before assuming his current role at SafetyCulture, Mr. Butler was Vice President of Growth with the company.

Previously, Mr. Butler served as Vice President of Sales for North America for HighQ, an intelligent work and client engagement platform which unites internal and external teams with social collaboration, secure file sharing, project management and powerful integrations, improving data security, efficiency and productivity.

Earlier, Mr. Butler held the role of Regional Director - Midwest with Medallia, the pioneer and market leader in Experience Management. Before joining Medallia, he held successive responsibilities in the sales organization at Perceptive Software, ultimately serving as Director then Vice President of Commercial Sales with the company. During this time Perceptive Software was successfully acquired by leading printing and imaging products, software, solutions and services company Lexmark.

Mr. Butler began his career in Sales with Cerner Corporation, the leading U.S. supplier of healthcare information technology solutions to optimize clinical and financial outcomes.

Originally from St. Louis, Mr. Butler is a regular keynote speaker at industry and business events globally, holds an MBA and BS in Accounting from Milwaukee-based Marquette University.

Please visit http://www.SafetyCulture.com for more information.

Linkedin Profile: https://www.linkedin.com/company/safetyculturehq/

Mr. Butler can be contacted at +1 913-748-5263 or bob.butler@safetyculture.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.