Editorial Board   Guest Author

Ms. Van Nielen

Vani Van Nielen

Asset Management Analyst, Global Asset Solutions

Vani van Nielen has just graduated with high honours from Ecole hotelière de Lausanne in Switzerland, with a Bachelor of Science in International Hospitality Management. She specialises in Hotel Planning and Development, Sustainable Innovations and Influence.

Ms. van Nielen has conducted extensive research on group meetings and the MICE segment as part of her diploma work. Her other achievements include the HAMA Europe 2020 Student Award and a nomination for the American Real Estate Society's Alpha Sigma Gamma Honour.

Since March 2020, Ms. van Nielen has been working with the leading asset management firm, Global Asset Solutions, on a COVID-19 communications project. She has written numerous articles concerning crisis management practices for hotel owners, asset managers and operators, covering topics such as forecasting, balance sheets and sustainability during recovery. She is passionate about using data and digital solutions to optimise asset management practices.

Ms. van Nielen is currently looking for opportunities to begin her career in hotel asset management, development or consulting. Her other work experiences include an internship at the Front Office and events space at The Hoxton Holborn in London, as well as an assistant project coordinator role at an experiential marketing firm in New York City. Outside of her academics or work experiences, she has held a leadership role in a non-profit association and played a key part in the organisation of a three-day hospitality summit.

Ms. van Nielen has a very international background; she is both a Russian and Dutch citizen and grew up as an expatriate, speaking multiple languages as a result. She has lived in ten countries over her 22 years, including Cambodia, Finland and Nigeria.

Please visit http://www.globalassetsolutions.com for more information.

Linkedin Profile: https://www.linkedin.com/in/vani-van-nielen/

Ms. Van Nielen can be contacted at +41 795528150 or vani.vannielen@ehl.ch

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.