Editorial Board   Guest Author

Mr. Wright

Bruce Wright

Vice President & Principal, SB Architects

With almost 30 years of design experience, Bruce Wright has an international reputation for planning and designing high-profile hospitality and mixed-use developments around the globe, from the United States and the Caribbean to a significant and growing portfolio in China. His intrepid efforts have solidified SB Architects' presence throughout Southeast Asia and North America and established some long-standing relationships with clients and design partners.

As Principal, Mr. Wright plays a leading role in the firm's development and design direction. He understands successful design extends beyond a building's walls to the broader community. Through an approach that emphasizes dialogue, transparency, and inquiry, he leads teams in the creation of designs that support the dynamic framework of life. Adept at defining a design vision that blends the key elements of a brand's identity with an authentic expression of the site, Wright specializes in hotel, resort, and retail design.

Throughout his career, Mr. Wright has worked closely with many of the world's leading hotel operators, such as St. Regis Hotels and Resorts, Auberge Resorts, Rosewood Hotels and Resorts, and Ritz-Carlton Hotels. Since joining SB Architects in 2000, he has led a series of pivotal renovation projects across California including The Estate, Yountville; the award-winning Farmhouse Inn, Forestville; The Lodge at Pebble Beach, Carmel; and most recently, the renovation of the iconic Dr. Wilkinson's Resort and Spa, Calistoga.

Celebrating its 60th Anniversary in 2020, SB Architects is proud of a site-specific, hyper-localized design approach that has resulted in legacy projects such as Calistoga Ranch, Santana Row, and Fisher Island, an exclusive island resort community that was honored with an AIA Miami Test of Time Award and has enlisted SB Architects as its primary designer for over 38 years.

Please visit http://www.sb-architects.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/bruce-a-wright-aia-leed-ap-1063437/

Mr. Wright can be contacted at +1 415-673-8990 or bwright@sb-architects.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.