Editorial Board   Guest Author

Mr. Wright

Bruce Wright

Vice President & Principal, SB Architects

With almost 30 years of design experience, Bruce Wright has an international reputation for planning and designing high-profile hospitality and mixed-use developments around the globe, from the United States and the Caribbean to a significant and growing portfolio in China. His intrepid efforts have solidified SB Architects' presence throughout Southeast Asia and North America and established some long-standing relationships with clients and design partners.

As Principal, Mr. Wright plays a leading role in the firm's development and design direction. He understands successful design extends beyond a building's walls to the broader community. Through an approach that emphasizes dialogue, transparency, and inquiry, he leads teams in the creation of designs that support the dynamic framework of life. Adept at defining a design vision that blends the key elements of a brand's identity with an authentic expression of the site, Wright specializes in hotel, resort, and retail design.

Throughout his career, Mr. Wright has worked closely with many of the world's leading hotel operators, such as St. Regis Hotels and Resorts, Auberge Resorts, Rosewood Hotels and Resorts, and Ritz-Carlton Hotels. Since joining SB Architects in 2000, he has led a series of pivotal renovation projects across California including The Estate, Yountville; the award-winning Farmhouse Inn, Forestville; The Lodge at Pebble Beach, Carmel; and most recently, the renovation of the iconic Dr. Wilkinson's Resort and Spa, Calistoga.

Celebrating its 60th Anniversary in 2020, SB Architects is proud of a site-specific, hyper-localized design approach that has resulted in legacy projects such as Calistoga Ranch, Santana Row, and Fisher Island, an exclusive island resort community that was honored with an AIA Miami Test of Time Award and has enlisted SB Architects as its primary designer for over 38 years.

Please visit http://www.sb-architects.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/bruce-a-wright-aia-leed-ap-1063437/

Mr. Wright can be contacted at +1 415-673-8990 or bwright@sb-architects.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.