Editorial Board   Guest Author

Mr. Nuenemann

David Nuenemann

Founder & Managing Partner, Shoreline Hospitality

David Nuenemann is a Founder & Partner of Shoreline Hospitality, a consulting firm focusing on independent, small & medium sized hotels, resorts as well as restaurants.

Shoreline Hospitality provides services in Germany as well as Internationally, with key markets being the Caribbean and South East Asia.

Mr. Nuenemann has 2 decades of management experience in the hotel industry in Europe, the USA, the Middle East, China and the Caribbean. He has experience in refining the operations of some of the worlds most prestigious hotels and resorts. His portfolio encompasses: Fairmont - Raffles Hotels & Resorts, Kempinski Hotels and Mandarin Oriental Hotel Group.

Mr. Nuenemann spent a total of ten years in a remote island environment and was responsible for the operation of a complex resort in the ultra luxury segment. Before starting Shoreline, he worked as a general manager to subsequently serve as the owner's representative / asset manager for several companies.

Founded from a passion for enabling leisure hotels and resorts to reach their full potential, Shoreline Hospitality offers a holistic approach to evaluating a properties' current performance; assisting their clients to maximise returns and carry forward a strategy which aligns with their goals.

Shoreline's business model sets itself apart from 'traditional consulting businesses' in the hospitality industry. Various packages are offered at fixed prices. In addition, there is obviously the possibility to provide bespoke solutions according to the respective client and their requirements, or to combine packages as desired.

Please visit https://www.shoreline-hospitality.com for more information.

Linkedin Profile: https://www.linkedin.com/in/david-nuenemann-a2400077/

Mr. Nuenemann can be contacted at +49 403-486-9738 or david@shoreline-hospitality.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.