Editorial Board   

Mr. Walter

Todd Walter

Chief Executive Officer, Red Door Spa Holdings

Mr. Todd Walter has been with Red Door Spa Holdings since July 2005, holding the positions of EVP & CFO, before being elevated to COO in March 2006 and ultimately to his appointment as CEO in October 2006. He has over fourteen years of financial restructuring and turnaround management experience. Prior to joining Red Door, Mr. Walter provided both financial and senior operating leadership to struggling companies in varied positions including: CFO and acting COO of Naked Juice, a privately-held, premium beverage company distributing through grocery store and mass-merchant retailers; CFO of Cluett American Corp. and Cluett, Peabody & Co., Inc., a branded apparel manufacturing and distribution company whose trademarks included Gold Toe Socks and Arrow dress shirts and sportswear; acting Vice President of Operations for MobileMedia Corporation, the nations then second largest paging and mobile telecommunications company; and Treasurer of a private, post-secondary education company. Mr. Walter is an alumnus of Alvarez & Marsal, Inc., one of the country's leading turnaround management firms. Prior to Alvarez & Marsal, Mr. Walter spent seven years in the commercial lending and workout field. He was a Vice President in Chemical Bank's Special Loan Group, where he was responsible for managing a portfolio of problem loans, and prior to that, he was a commercial loan officer for National Westminster Bank, USA.

Mr. Walter can be contacted at 203-905-1779 or twalter@rdspas.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.