Editorial Board   

Ms. Healey

Marilyn Healey

President , Association for Convention Operations Management

Marilyn Healey was formerly President of the Association for Convention Operations Management (ACOM), an association dedicated to advancing the practice of convention services management in the meetings industry, and is also Senior Convention Services Manager at the Hyatt Regency Long Beach. Marilyn has 25 years of experience in the meeting planning and hospitality industry. A native of San Francisco, Marilyn began her career in 1980 as a Public Relations Manager for a non-profit organization in downtown Los Angeles, where she was responsible for coordinating annual meetings, special event fundraisers, and media events. In 1989, Marilyn moved over to the hospitality side of meeting planning and worked for Hyatt Hotels until 1995. From 1995 to 2000, Marilyn gained additional experience in the meetings industry, working for the Long Beach Area Convention and Visitors Bureau, where she served as Convention Services and Registration Manager for 5 years. From 2000 to 2005, Marilyn served as Director of Meetings & Convention Services at the Hilton Long Beach Hotel and Conference Center, and then the Hyatt Orange County. An ACOM member since 1996, she received the ACOM Member of the Year Award in 2001, was past Chair of the ACOM Marketing and Communications Committee and Past President of ACOM's Southern California Chapter from 1998-1999.

Ms. Healey can be contacted at 562-491-1234 or Marilyn.Healey@Hyatt.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.