Editorial Board   Guest Author

Mr. Albarran

Marco Albarran

Managing Director, Remarkable Hospitality, Inc.

Marco Albarran is the founder and president of Remarkable Hospitality, Inc., an international consulting, training and educational firm that specializes in assisting hospitality companies to perform successfully by developing and continuously improving service standards. He also serves as a hospitality instructor and subject matter expert for various universities. Mr. Albarran has over 15 years of experience in the hospitality industry with a focus on service, quality assurance, and education/training. Mr. Albarran's passion for delivering value and quality to his clients and students is a very important aspect of what he believes in, which is simply that, providing elite customer service in a timely manner is the way to create a true loyal base, which in turn, will convert into long lasting relationships and improve bottom lines. Before launching Remarkable Hospitality, Inc., Mr. Albarran was with HVS International, working on national and international consulting projects, including market and feasibility studies for proposed and existing lodging facilities. Prior to this, he was the Academic Program Director for Hospitality Management for Florida Metropolitan University, a subsidiary of Corinthian Colleges, Inc. Mr. Albarran has also worked with various hotel management companies and quality assurance companies, focusing on service analysis, management and consulting. Mr. Albarran was born in Mexico City and moved to Puerto Rico at a young age. He started working in the family real estate business at age 14 (including a restaurant under the portfolio), assisting with various entry-level operational roles. That experience, coupled with having had the opportunity to travel extensively throughout the world, developed an interest in the hospitality and tourism industry, specifically in the service area of the business. This led him to study Hospitality Management at Lynn University in Boca Raton, FL, where Marco earned an MBA with an emphasis in Hospitality Management. He is also fluent in Spanish and Portuguese.

Mr. Albarran can be contacted at 561-542-6326 or malbarran@remarkablehospitality.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.