Editorial Board   Guest Author

Mr. Albarran

Marco Albarran

Managing Director, Remarkable Hospitality, Inc.

Marco Albarran is the founder and president of Remarkable Hospitality, Inc., an international consulting, training and educational firm that specializes in assisting hospitality companies to perform successfully by developing and continuously improving service standards. He also serves as a hospitality instructor and subject matter expert for various universities. Mr. Albarran has over 15 years of experience in the hospitality industry with a focus on service, quality assurance, and education/training. Mr. Albarran's passion for delivering value and quality to his clients and students is a very important aspect of what he believes in, which is simply that, providing elite customer service in a timely manner is the way to create a true loyal base, which in turn, will convert into long lasting relationships and improve bottom lines. Before launching Remarkable Hospitality, Inc., Mr. Albarran was with HVS International, working on national and international consulting projects, including market and feasibility studies for proposed and existing lodging facilities. Prior to this, he was the Academic Program Director for Hospitality Management for Florida Metropolitan University, a subsidiary of Corinthian Colleges, Inc. Mr. Albarran has also worked with various hotel management companies and quality assurance companies, focusing on service analysis, management and consulting. Mr. Albarran was born in Mexico City and moved to Puerto Rico at a young age. He started working in the family real estate business at age 14 (including a restaurant under the portfolio), assisting with various entry-level operational roles. That experience, coupled with having had the opportunity to travel extensively throughout the world, developed an interest in the hospitality and tourism industry, specifically in the service area of the business. This led him to study Hospitality Management at Lynn University in Boca Raton, FL, where Marco earned an MBA with an emphasis in Hospitality Management. He is also fluent in Spanish and Portuguese.

Mr. Albarran can be contacted at 561-542-6326 or malbarran@remarkablehospitality.com

Coming up in April 2019...

Guest Service: A Culture of YES

In a recent global consumers report, 97% of the participants said that customer service is a major factor in their loyalty to a brand, and 76% said they view customer service as the true test of how much a company values them. And since there is no industry more reliant on customer satisfaction than the hotel industry, managers must be unrelenting in their determination to hire, train and empower the very best people, and to create a culture of exceptional customer service within their organization. Of course, this begins with hiring the right people. There are people who are naturally service-oriented; people who are warm, empathetic, enthusiastic, pleasant, thoughtful and optimistic; people who take pride in their ability to solve problems for the hotel guests they are serving. Then, those same employees must be empowered to solve problems using their own judgment, without having to track down a manager to do it. This is how seamless problem solving and conflict resolution are achieved in guest service. This willingness to empower employees is part of creating a Culture of Yes within an organization.  The goal is to create an environment in which everyone is striving to say “Yes”, rather than figuring out ways to say, “No”. It is essential that this attitude be instilled in all frontline, customer-facing, employees. Finally, in order to ensure that the hotel can generate a consistent level of performance across a wide variety of situations, management must also put in place well-defined systems and standards, and then educate their employees about them. Every employee must be aware of and responsible for every standard that applies in their department. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.