Editorial Board   

Mr. Blanc

Eric Blanc

President, ACOM

Eric Blanc is President of ACOM - the Association for Convention Operations Management. A tenured professional with over 18 years of experience in the hospitality industry, Mr. Blanc is a graduate of Florida State University with a Bachelor of Science Degree in Business and Marketing.

Mr. Blanc is a Certified Meeting Professional and graduated from the International Association of Assembly Managers Public Assembly Facility Management School.  He was recently named the Director of Sales and Marketing for the Tampa Convention Center in Tampa, Florida after serving as a National Sales Manager with the Freeman Companies, based in Orlando, Florida.

Prior to his time at the Freeman Companies, Mr. Blanc served as Senior Convention Services Manager at the Tampa Convention Center and Tropicana Field (formerly known as the Florida Suncoast Dome) in St. Petersburg, Florida.

Mr. Blanc has been actively involved in the hospitality industry and is a member of ACOM (Association for Convention Operations Management), NCBMP (National Coalition of Black Meeting Planners) and PCMA (Professional Convention Management Association). He has also served on the PCMA Annual Meeting Planning Committee.

Please visit http://www. for more information.

Mr. Blanc can be contacted at +1 813-274-7773 or Eric.Blanc@ci.tampa.fl.us

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.