Editorial Board   Guest Author

Dr. Forgacs

Gabor Forgacs

Professor, School of Hospitality & Tourism Management, University of Guelph

Dr. Gabor Forgacs has twenty years work experience in the hotel industry on two continents including a management position at a Four Seasons hotel in Toronto, Ontario, Canada and the position of president and general manager of a full service hotel in Budapest, Hungary.

Dr. Forgacs teaches at the Ted Rogers School of Hospitality and Tourism Management at Ryerson University, Toronto since 1997. He is teaching Revenue Management for Hospitality & Tourism, The Value of Branding in Lodging, and Property Management Systems.

Dr. Forgacs is also a member of the Special Graduate Faculty of the School of Hospitality and Tourism Management at the University of Guelph, Ontario, Canada where he teaches Advanced Revenue Management for the MBA program.

Dr. Forgacs had received his doctorate from the Karl Marx University of Economic Sciences, Budapest, Hungary, in 1977. He has authored a book “Revenue Management: Maximizing Revenue in Hospitality Operations” published by the American Hotel & Lodging Educational Institute (2010) and he was the editor of the online discussion series “Branding and Product Specialization in Hotels” by Henry Stewart Publications (2009).

Dr. Forgacs has published articles in the International Journal of Contemporary Hospitality Management, The Hotelier Magazine (Canada), The Rooms Chronicle (U.S.), The Accommodator (Canada), The Canadian Lodging News and other print magazines. Also published in conference proceedings of the ICHRIE (International Council on Hotel, Restaurant and Institutional Education), plus in online publications e.g. Hotel-Online.com, ehotelier.com, hotelnewsresource.com, 4hoteliers.com, htrends.com, HVS Intrenational.com, hsyndicate.org and other electronic publications. Dr. Forgacs is frequently quoted and interviewed in the Canadian media.

Dr. Forgacs can be contacted at 416-979-5000 x6693 or gforgacs@ryerson.ca

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.