Editorial Board   Guest Author

Dr. Kimes

Sheryl E. Kimes

Professor of Operations Management, Cornell University School of Hotel Administration

Sheryl E. Kimes is a professor of operations management in the School of Hotel Administration at Cornell University. From 2005-2006, she served as interim dean of the Hotel School and from 2001- 2005, she served as the school's director of graduate studies. She teaches courses in restaurant revenue management, advanced revenue management, service operations management and advanced hospitality operations management. Dr. Kimes's research interests include revenue management and forecasting in the restaurant, hotel, and golf industries. She was given the Lifetime Achievement Award by the College of Service Operations of the Production and Operations Management Society and was honored with the Industry Relevance Award by the Cornell University Center for Hospitality Research in 2010. Dr. Kimes was awarded the La Quinta Research Fellowship, and has received 20 university research grants. She has been listed in Who's Who and has been named as the Cornell University School of Hotel Administration Graduate Teacher of the Year three times. Dr. Kimes has published more than 50 articles in leading journals such as Interfaces, Journal of Operations Management, Journal of Service Research, Journal of Operational Research, and the Cornell Hotel and Restaurant Administration Quarterly. She is the author/co-author of over 30 national and international conference papers and has been an invited speaker at numerous international conferences. Professor Kimes serves as a consultant to many business enterprises around the world. Her work is focused primarily on maximizing revenue management practices. She has served the hospitality industry as a consultant to many business enterprises around the world, including Hyatt Hotels and Resorts, Walt Disney World Resorts, Yum Brands, The Peninsula Group, Aramark, Starwood Asia-Pacific and Troon Golf. Professor Kimes earned her doctorate in operations management in 1987 from the University of Texas at Austin. She also holds an M.B.A. from New Mexico State University; an M.A.P.A. from the University of Virginia; and an A.B. from the University of Missouri.

Dr. Kimes can be contacted at 607.255.3692 or sek6@cornell.edu

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.