Editorial Board   Guest Author

Mr. Sohn

Oliver Sohn

Co-Founder, Seventh Art Media

Oliver Sohn is a practiced real estate investment & development executive with extensive hospitality and marketing industry experience. He is a co-founding partner of Seventh Art Real Estate and Seventh Art Media (both under parent company Seventh Art Group) where he focuses on social media based business development and revenue management strategies. Since joining Seventh Art Group in 2006, Mr. Sohn successfully completed investment and development assignments on 20+ international deals in excess of total $3 billion, including investment strategy, business development, development strategy management, and marketing & sales. Seventh Art Group's international client base includes companies such us Four Seasons, Mandarin Oriental, Marriott, Starwood, Trump International, Dubai World, Industrial Building Corporation (IBC), Plaza Hotel New York/Elad Properties and many more. Under Mr. Sohn's co-leadership, Seventh Art Group has grown to an international practice with 150 worldwide hospitality and real estate projects, located in 22 cities across 4 continents and worth over US$7BN. In January of 2011 Mr. Sohn joined with Douglas O'Reilly to launch Seventh Art Media under the Seventh Art Group to focus on helping hotel brands and properties leverage social media as a means for sales & marketing, PR and customer service benefits.

Mr. Sohn can be contacted at 212-431-8289 or osohn@seventhartgroup.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.