Editorial Board   Guest Author

Mr. Friedlander

R.J. Friedlander

Founder & CEO, ReviewPro

An entrepreneur and investor, RJ Friedlander is the Founder & CEO of ReviewPro, world leader in Guest Intelligence for the hotel industry. Having rapidly grown to more than 35,000 clients, ReviewPro is widely considered to be one of the most successful companies in the hospitality technology space in recent years.

Mr. Friedlander is one of the first American tech experts to have put down roots in Barcelona, nearly a decade before the city became what many consider to be the European Silicon Valley. Wired Magazine picked ReviewPro as one of the hottest startups in Europe and the number one in Barcelona. The company also won the Phocuswright Best Emerging Technology Innovation Award, the most prestigious award in the online travel industry.

In January 2017, Mr. Friedlander negotiated the sale of ReviewPro to Shiji Group (Shenzhen Stock Exchange), one of the largest hospitality technology companies in the world which today is partially owned by Alibaba.

With his diverse expertise, Mr. Friedlander is a sought-after public speaker in the following areas: big data, online reputation and guest experience in the hotel industry as well as taking an idea and converting it into a business, raising capital, building the right team, growing a capital efficient SaaS business, customer acquisition and retention for SaaS companies, international expansion and successfully managing the acquisition process.

Mr. Friedlander has over 20 years' experience in internet and technology in Europe, the US and Asia. Prior to leading ReviewPro from initial idea through to successful exit, he worked for 10 years as a senior executive of Grupo Planeta, one of Spain's largest media companies.

Please visit http://www.reviewpro.com for more information.

Mr. Friedlander can be contacted at +34 93 451 0454 or rfriedlander@reviewpro.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.