Editorial Board   Guest Author

Mr. Friedlander

R.J. Friedlander

Founder & CEO, ReviewPro

An entrepreneur and investor, RJ Friedlander is the Founder & CEO of ReviewPro, world leader in Guest Intelligence for the hotel industry. Having rapidly grown to more than 35,000 clients, ReviewPro is widely considered to be one of the most successful companies in the hospitality technology space in recent years.

Mr. Friedlander is one of the first American tech experts to have put down roots in Barcelona, nearly a decade before the city became what many consider to be the European Silicon Valley. Wired Magazine picked ReviewPro as one of the hottest startups in Europe and the number one in Barcelona. The company also won the Phocuswright Best Emerging Technology Innovation Award, the most prestigious award in the online travel industry.

In January 2017, Mr. Friedlander negotiated the sale of ReviewPro to Shiji Group (Shenzhen Stock Exchange), one of the largest hospitality technology companies in the world which today is partially owned by Alibaba.

With his diverse expertise, Mr. Friedlander is a sought-after public speaker in the following areas: big data, online reputation and guest experience in the hotel industry as well as taking an idea and converting it into a business, raising capital, building the right team, growing a capital efficient SaaS business, customer acquisition and retention for SaaS companies, international expansion and successfully managing the acquisition process.

Mr. Friedlander has over 20 years' experience in internet and technology in Europe, the US and Asia. Prior to leading ReviewPro from initial idea through to successful exit, he worked for 10 years as a senior executive of Grupo Planeta, one of Spain's largest media companies.

Please visit http://www.reviewpro.com for more information.

Mr. Friedlander can be contacted at +34 93 451 0454 or rfriedlander@reviewpro.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.