Editorial Board   Guest Author

Mr. Friedlander

R.J. Friedlander

Founder & CEO, ReviewPro

An entrepreneur and investor, RJ Friedlander is the Founder & CEO of ReviewPro, world leader in Guest Intelligence for the hotel industry. Having rapidly grown to more than 35,000 clients, ReviewPro is widely considered to be one of the most successful companies in the hospitality technology space in recent years.

Mr. Friedlander is one of the first American tech experts to have put down roots in Barcelona, nearly a decade before the city became what many consider to be the European Silicon Valley. Wired Magazine picked ReviewPro as one of the hottest startups in Europe and the number one in Barcelona. The company also won the Phocuswright Best Emerging Technology Innovation Award, the most prestigious award in the online travel industry.

In January 2017, Mr. Friedlander negotiated the sale of ReviewPro to Shiji Group (Shenzhen Stock Exchange), one of the largest hospitality technology companies in the world which today is partially owned by Alibaba.

With his diverse expertise, Mr. Friedlander is a sought-after public speaker in the following areas: big data, online reputation and guest experience in the hotel industry as well as taking an idea and converting it into a business, raising capital, building the right team, growing a capital efficient SaaS business, customer acquisition and retention for SaaS companies, international expansion and successfully managing the acquisition process.

Mr. Friedlander has over 20 years' experience in internet and technology in Europe, the US and Asia. Prior to leading ReviewPro from initial idea through to successful exit, he worked for 10 years as a senior executive of Grupo Planeta, one of Spain's largest media companies.

Please visit http://www.reviewpro.com for more information.

Mr. Friedlander can be contacted at 34934510454 or rfriedlander@reviewpro.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.