Editorial Board   Guest Author

Mr. Egan

Nathan Egan

Founder & CEO, Freesource

Nathan Egan is the Founder + CEO of Freesource, the global leader in B2B social media information services. Prior to starting Freesource, Mr. Egan and his fellow partners were early day employees at LinkedIn. In his sales role at LinkedIn he quickly understood the need for a business dedicated to B2B social media strategy development and training. The rest is history. Freesource boasts clients such as Mandarin Oriental Hotel Group, Gemstone Hotels & Resorts, NYC & Company, Starwood Capital Group, Mammoth Mountain Ski Area, Baccarat, Key Air, KPMG, AARP, NYC Bar Association, Experian, and Forbes as well as many others. Mr. Egan serves as the Adjunct Professor of “Social Media for Business” for the Executive MBA program at Villanova University. He earned his MBA in Business Technology Optimization from Villanova University and his Bachelor of Science from the School of Hotel Administration at Cornell University. For more information on Mr. Egan please visit his LinkedIn profile or visit the Freesource company website. For business inquiries please email: info@freesourceagency.com

Mr. Egan can be contacted at 267-773-7285 or negan@freesourceagency.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.