Editorial Board   Guest Author

Mr. Egan

Nathan Egan

Founder & CEO, Freesource

Nathan Egan is the Founder + CEO of Freesource, the global leader in B2B social media information services. Prior to starting Freesource, Mr. Egan and his fellow partners were early day employees at LinkedIn. In his sales role at LinkedIn he quickly understood the need for a business dedicated to B2B social media strategy development and training. The rest is history. Freesource boasts clients such as Mandarin Oriental Hotel Group, Gemstone Hotels & Resorts, NYC & Company, Starwood Capital Group, Mammoth Mountain Ski Area, Baccarat, Key Air, KPMG, AARP, NYC Bar Association, Experian, and Forbes as well as many others. Mr. Egan serves as the Adjunct Professor of “Social Media for Business” for the Executive MBA program at Villanova University. He earned his MBA in Business Technology Optimization from Villanova University and his Bachelor of Science from the School of Hotel Administration at Cornell University. For more information on Mr. Egan please visit his LinkedIn profile or visit the Freesource company website. For business inquiries please email: info@freesourceagency.com

Mr. Egan can be contacted at 267-773-7285 or negan@freesourceagency.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.