Editorial Board   

Mr. Dahm

Richard Dahm

Senior Risk Consultant, National Hospitality Division, Wells Fargo Insurance Services

Richard Dahm, Jr. is senior risk consultant for the National Hospitality Division of Wells Fargo Insurance Services in Clearwater, Florida. As a hospitality specialist, his expertise includes property, restaurant/hotel facilities, and risk management. He holds a BA in management from Eckerd College and an MBA from DeVry University. He is a native Floridian and a member of the Florida Restaurant and Lodging Association. Mr. Dahm's knowledge, experience, and determination have proven unequalled in Florida's hospitality industry. His high energy level, resourcefulness, and high caliber risk management experience, coupled with his professional staff of claims, safety, and marketing professionals enables him to provide hospitality executives with the type of consultation that reduces insurance risks and premiums. The Clearwater, Florida office (formerly Acordia Insurance) has served the insurance needs of Florida businesses for over 100 years and now adds the 150 years of experience and global reach of their new parent, Wells Fargo Company. Wells Fargo Insurance Services, is a Wells Fargo Company headquartered in Chicago, Ill. They provide insurance brokerage, administrative services, as well as a wide range of financial and consulting services to thousands of clients from over 150 local offices across the nation. Today, their 4,500 associates place more than 8.5 billion in risk premium making Wells Fargo Insurance Services the fifth largest insurance brokerage firm in the world and the largest bank-affiliated insurance brokerage firm in the U.S.

Mr. Dahm can be contacted at 800-282-3343 Ext: 5436 or Richard.Dahm@wellsfargo.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.