Editorial Board   Guest Author

Mr. Roby

Scott Roby

Vice President, Revenue Management, Evolution Hospitality

Scott Roby oversees the revenue management department's efforts in driving total revenue and increasing market share for Evolution Hospitality's portfolio. Using a collaborative approach, the team leverages proprietary technology to provide world-class analysis, utilizes brand systems and resources to maximize franchise contribution, and capitalizes on in-depth market knowledge to generate proactive strategies. Prior to being a part of the launch of Evolution Hospitality in March 2011 (www.evolutionhospitality.com), Mr. Roby held revenue management positions with Tarsadia Hotels, La Costa Resort & Spa, and Hilton Hotels in San Diego. He earned his bachelor's degree in Hotel Administration from Cornell University. Mr. Roby has guest lectured on revenue management at San Diego State University and Cal Poly Pomona. He also currently serves as Chair of HSMAI's Revenue Management Advisory Board.

Mr. Roby can be contacted at 949-610-8000 or scottr@evolutionhospitality.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.