Editorial Board   Guest Author

Mr. Roby

Scott Roby

Vice President, Revenue Management, Evolution Hospitality

Scott Roby oversees the revenue management department's efforts in driving total revenue and increasing market share for Evolution Hospitality's portfolio. Using a collaborative approach, the team leverages proprietary technology to provide world-class analysis, utilizes brand systems and resources to maximize franchise contribution, and capitalizes on in-depth market knowledge to generate proactive strategies. Prior to being a part of the launch of Evolution Hospitality in March 2011 (www.evolutionhospitality.com), Mr. Roby held revenue management positions with Tarsadia Hotels, La Costa Resort & Spa, and Hilton Hotels in San Diego. He earned his bachelor's degree in Hotel Administration from Cornell University. Mr. Roby has guest lectured on revenue management at San Diego State University and Cal Poly Pomona. He also currently serves as Chair of HSMAI's Revenue Management Advisory Board.

Mr. Roby can be contacted at 949-610-8000 or scottr@evolutionhospitality.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.