Editorial Board   Guest Author

Ms. Dickinson

Kristie Dickinson

Senior Vice President, Business Development & Marketing, CHMWarnick

Kristie Dickinson brings more than 25 years of hospitality industry experience, including operations, asset management, acquisition and investment analysis to her current role as Senior Vice President for CHMWarnick (CHMW), a leading hotel asset management and owner advisory services company.

Ms. Dickinson is responsible for corporate marketing, public relations and business development, as well as supporting strategic planning efforts for a client portfolio of more than 50 hotels with 22,000 guestrooms, collectively valued at $10 billion under asset management. She specializes in revenue management practices, sales and marketing effectiveness and market positioning.

Ms. Dickinson has worked with more than 200 hotels of all product types and brands, and understands how to identify opportunities for achieving client goals through CHMW's comprehensive suite of services. She is a member of the Hospitality Sales & Marketing Association International (HSMAI), the International Society of Hospitality Consultants (ISHC) and serves the Committee Chair for the Lori E. Raleigh Award for Emerging Excellence in Hospitality Consulting.

Ms. Dickinson is a regularly contributing author to several industry publications on the subjects of hotel ownership, investment, hotel asset management and revenue strategies. She is a graduate of the University of New Hampshire where she earned her Bachelor of Science in Hotel Administration, and minored in Anthropology. She also has a certificate in Revenue Management from Cornell University.

Please visit http://www.chmwarnick.com for more information.

Ms. Dickinson can be contacted at +1 978-522-7002 or kdickinson@chmwarnick.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.