Editorial Board   Guest Author

Ms. Dickinson

Kristie Dickinson

Senior Vice President, Business Development and Marketing, CHMWarnick

Kristie Dickinson brings more than 25 years of hospitality industry experience, including operations, asset management, acquisition and investment analysis to her current role as Senior Vice President for CHMWarnick (CHMW), a leading hotel asset management and owner advisory services company. Ms. Dickinson is responsible for corporate marketing, public relations and business development, as well as supporting strategic planning efforts for a client portfolio of more than 50 hotels with 22,000 guestrooms, collectively valued at $10 billion under asset management. She specializes in revenue management practices, sales and marketing effectiveness and market positioning. Ms. Dickinson has worked with more than 200 hotels of all product types and brands, and understands how to identify opportunities for achieving client goals through CHMW's comprehensive suite of services. She is a member of the Hospitality Sales & Marketing Association International (HSMAI), the International Society of Hospitality Consultants (ISHC) and serves the Committee Chair for the Lori E. Raleigh Award for Emerging Excellence in Hospitality Consulting. Ms. Dickinson is a regularly contributing author to several industry publications on the subjects of hotel ownership, investment, hotel asset management and revenue strategies. She is a graduate of the University of New Hampshire where she earned her Bachelor of Science in Hotel Administration, and minored in Anthropology. She also has a certificate in Revenue Management from Cornell University. In her free time, she enjoys spending time with family, skiing and volunteering for the Massachusetts Coalition for the Homeless. Please visit www.chmwarnick.com for more information.

Ms. Dickinson can be contacted at 978-522-7002 or kdickinson@chmwarnick.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.