Editorial Board   Guest Author

Mr. Bifulco

Ryan Bifulco

Founder & CEO, Travel Spike

Ryan Bifulco is an Internet and travel pioneer with over 15 years of travel and new media experience. An expert on interactive travel, destination marketing, and tourism, Mr. Bifulco has been featured on Business Talk Radio's Travel Show, ABC Radio, NY Times, and USA Today. Mr. Bifulco launched the first ever luxury travel podcast in January of 2006 called journeyPod. He founded and leads Travel Spike, an interactive company offering custom marketing and technology solutions exclusively to the travel sector. Mr. Bifulco and the team at Travel Spike provide digital strategy, dynamic packaging booking engines, and online travel marketing to over 1500 travel clients. He regularly speaks at top industry shows like PhoCusWright, Travel Industry Association, Destination Marketing Association International, and Hospitality Sales and Marketing International. Prior to Travel Spike, Mr. Bifulco was at LastMinuteTravel.com as VP Strategic Alliances and VP Operations. As a member of the AirTran management team, he established and ran the revenue management, pricing, distribution planning, tour, and e-commerce departments. Mr. Bifulco launched airtran.com in 1998 and guided it to become the number one airline website according to Salomon Smith Barney. He worked for US Airways in international revenue management. Mr. Bifulco was promoted three times in three years and was responsible for over $675 million in revenue per year. He received his degree in Economics from Wake Forest University.

Mr. Bifulco can be contacted at 770-433-2930 or info@travelspike.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.