Editorial Board   Guest Author

Mr. Millar

Ian Millar

Deputy Director of INTEHL, Ecole Hotelière de Lausanne

Ian Millar's double expertise in the areas of hospitality and information technology sets him at the forefront of new developments in the international hospitality industry. In addition to his BA Honours degree in International Hospitality Management from the University of Brighton, UK, he is a certified computer technician (Comptia A+). Professor Millar is also a Certified Hospitality Technology Professional - the first European to receive this qualification for hospitality professionals, which is awarded by HFTP (Hospitality Financial and Technical Professionals), a reputed international association which serves over 4,800 members across the world. Professor Millar is a frequent presenter at international IT conferences and is a member of the Advisory Board of the European Hospitality Technology Education Conference (EHTEC), a group of global hospitality experts. He is a member of the Board of Directors of HFTP (Hospitality financial and technology professionals) as the group's educational representative, with the responsibility of helping HFTP to achieve its strategic goals and to help with European expansion. Professor Millar began his career as a Food and Beverage manager in the UK and then implemented various hospitality IT systems for companies based in London and Paris. He joined EHL in 2001. Professor Millar has been instrumental in developing the exceptional resources and expertise available to students at the school. He created EHL's unique CyberHotel, a specially equipped and fully functional centre on campus that features best practical IT solutions in hospitality technology currently used in the industry. Professor Millar has also set up a Student Chapter for the European HFTP at EHL which regularly hosts guest speakers and meetings, and whose main purpose is the education of EHL students in the areas of technology and finance. As of May 2011, Professor Millar is the deputy director of INTEHL, the Institute of Innovation and Entrepreneurship at EHL. Presentations: HITEC 2006 - Session speaker - Food and beverage Business intelligence systems EHTEC 2006 - Session speaker - Software as a Service EHMA 2007 - Session speaker - Implementing software as a service applications. EHMA - 2008 - Session speaker - Guest room technology Master Inn Holders 2009 - Generation “Y” and technology use, considerations for hoteliers Master Inn holders 2010 - Top 10 technology issues in hospitality EHTEC 2010 - Session speaker “generation Y and hospitality technology” HVS INDIA 2010 - Keynote speaker “Hospitality technology as a service” Catersource 2011 - Event and meeting technology Guest lecturer: Emirates academy Dubai 2008 - Guest lecturer, Hospitality Information technology Romania Hotel school - 2008, 2010, Guest lecturer, hospitality information technology Articles: HTR (Swiss hospitality newspaper) - various technology articles 2008 / 2009 EHLITE magazine - Hospitality technology for guest rooms EHLITE magazine - Boutique hotel technology Hotel Yearbook 2009 - Future use of devices and internet for hotels Hotel yearbook 2010 - Technology standards in hotels Hotel Yearbook 2011 - Technology Roundtable The Bottomline - May 2009 - Real time room maintenance The Bottomline - may 2010 - Embrace the generation Gap

Mr. Millar can be contacted at +41 21 785 11 74 or Ian.millar@ehl.ch

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.