Editorial Board   Guest Author

Mr. Millar

Ian Millar

Deputy Director of INTEHL, Ecole Hotelière de Lausanne

Ian Millar's double expertise in the areas of hospitality and information technology sets him at the forefront of new developments in the international hospitality industry. In addition to his BA Honours degree in International Hospitality Management from the University of Brighton, UK, he is a certified computer technician (Comptia A+). Professor Millar is also a Certified Hospitality Technology Professional - the first European to receive this qualification for hospitality professionals, which is awarded by HFTP (Hospitality Financial and Technical Professionals), a reputed international association which serves over 4,800 members across the world. Professor Millar is a frequent presenter at international IT conferences and is a member of the Advisory Board of the European Hospitality Technology Education Conference (EHTEC), a group of global hospitality experts. He is a member of the Board of Directors of HFTP (Hospitality financial and technology professionals) as the group's educational representative, with the responsibility of helping HFTP to achieve its strategic goals and to help with European expansion. Professor Millar began his career as a Food and Beverage manager in the UK and then implemented various hospitality IT systems for companies based in London and Paris. He joined EHL in 2001. Professor Millar has been instrumental in developing the exceptional resources and expertise available to students at the school. He created EHL's unique CyberHotel, a specially equipped and fully functional centre on campus that features best practical IT solutions in hospitality technology currently used in the industry. Professor Millar has also set up a Student Chapter for the European HFTP at EHL which regularly hosts guest speakers and meetings, and whose main purpose is the education of EHL students in the areas of technology and finance. As of May 2011, Professor Millar is the deputy director of INTEHL, the Institute of Innovation and Entrepreneurship at EHL. Presentations: HITEC 2006 - Session speaker - Food and beverage Business intelligence systems EHTEC 2006 - Session speaker - Software as a Service EHMA 2007 - Session speaker - Implementing software as a service applications. EHMA - 2008 - Session speaker - Guest room technology Master Inn Holders 2009 - Generation “Y” and technology use, considerations for hoteliers Master Inn holders 2010 - Top 10 technology issues in hospitality EHTEC 2010 - Session speaker “generation Y and hospitality technology” HVS INDIA 2010 - Keynote speaker “Hospitality technology as a service” Catersource 2011 - Event and meeting technology Guest lecturer: Emirates academy Dubai 2008 - Guest lecturer, Hospitality Information technology Romania Hotel school - 2008, 2010, Guest lecturer, hospitality information technology Articles: HTR (Swiss hospitality newspaper) - various technology articles 2008 / 2009 EHLITE magazine - Hospitality technology for guest rooms EHLITE magazine - Boutique hotel technology Hotel Yearbook 2009 - Future use of devices and internet for hotels Hotel yearbook 2010 - Technology standards in hotels Hotel Yearbook 2011 - Technology Roundtable The Bottomline - May 2009 - Real time room maintenance The Bottomline - may 2010 - Embrace the generation Gap

Mr. Millar can be contacted at +41 21 785 11 74 or Ian.millar@ehl.ch

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.