Editorial Board   

Ms. Bulls Dixon

Gayle Bulls Dixon

Owner/Founder, Breathe Spa Management Company

As a former Fortune 100 executive, leadership consultant and entrepreneur, Gayle Bulls Dixon's business acumen and wellness philosophy find an uncommon melding in the Breathe Spa concept, which she created in 2002. Already a partner in Dixon Entities, which owns and manages real estate investments including the Daufuskie Island Resort & Breathe Spa off the coast of Hilton Head Island, South Carolina, Ms. Dixon was perplexed to find a lack of qualified spa management companies that satisfied her requirements for service, partnership, vision and profitability. Shortly after opening the Breathe Spa at the exclusive Daufuskie Island Resort, Ms. Dixon began receiving requests for spa management assistance from other resort owners. "It became apparent that there was significant interest in the Breathe Spa concept, as well as in a spa management company that focused on both impeccable service and profitability," she says. "I created Breathe Spa Management Company (BSMC), which is a full-service destination spa and spa management company because the market led me to do so. It is successful because I have both the financial and management background to lead the team that I have assembled, consisting of great leaders with direct experience managing upscale spas." Ms. Dixon's professional background includes executive level positions in the U.S., London and Venezuela with international corporations like AT&T, IBM and Qwest. She also founded Learning, Inc., a consulting firm specializing in leadership and corporate reorganizations, in 1996. In addition to the executive roles in BSMC and Dixon Entities, Ms. Dixon presents to and is involved with business and women's organizations, and she recently spoke at the 2004 China-U.S. Women's Leadership Conference in China. She is anticipating the release of her first book in 2005, which examines how women business leaders can best focus their feminine strengths to their advantage in a male-dominated business climate. She also has a television pilot in the works which explores various aspects of increased spirituality. Ms. Dixon received a bachelor's degree in management from California Coast University; a mini-MBA from Wharton School of Business at the University of Pennsylvania, and is a graduate of the Entrepreneur's Program of Southern Methodist University in Dallas. She resides with her husband Bill in the San Francisco Bay area.

Ms. Bulls Dixon can be contacted at 415-789-5224 or gayledixon@dixonentities.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.