Editorial Board   

Ms. Bulls Dixon

Gayle Bulls Dixon

Owner/Founder, Breathe Spa Management Company

As a former Fortune 100 executive, leadership consultant and entrepreneur, Gayle Bulls Dixon's business acumen and wellness philosophy find an uncommon melding in the Breathe Spa concept, which she created in 2002. Already a partner in Dixon Entities, which owns and manages real estate investments including the Daufuskie Island Resort & Breathe Spa off the coast of Hilton Head Island, South Carolina, Ms. Dixon was perplexed to find a lack of qualified spa management companies that satisfied her requirements for service, partnership, vision and profitability. Shortly after opening the Breathe Spa at the exclusive Daufuskie Island Resort, Ms. Dixon began receiving requests for spa management assistance from other resort owners. "It became apparent that there was significant interest in the Breathe Spa concept, as well as in a spa management company that focused on both impeccable service and profitability," she says. "I created Breathe Spa Management Company (BSMC), which is a full-service destination spa and spa management company because the market led me to do so. It is successful because I have both the financial and management background to lead the team that I have assembled, consisting of great leaders with direct experience managing upscale spas." Ms. Dixon's professional background includes executive level positions in the U.S., London and Venezuela with international corporations like AT&T, IBM and Qwest. She also founded Learning, Inc., a consulting firm specializing in leadership and corporate reorganizations, in 1996. In addition to the executive roles in BSMC and Dixon Entities, Ms. Dixon presents to and is involved with business and women's organizations, and she recently spoke at the 2004 China-U.S. Women's Leadership Conference in China. She is anticipating the release of her first book in 2005, which examines how women business leaders can best focus their feminine strengths to their advantage in a male-dominated business climate. She also has a television pilot in the works which explores various aspects of increased spirituality. Ms. Dixon received a bachelor's degree in management from California Coast University; a mini-MBA from Wharton School of Business at the University of Pennsylvania, and is a graduate of the Entrepreneur's Program of Southern Methodist University in Dallas. She resides with her husband Bill in the San Francisco Bay area.

Ms. Bulls Dixon can be contacted at 415-789-5224 or gayledixon@dixonentities.com

Coming up in March 2021...

Hotel Human Resources: Pending Labor Shortage

The immense devastation suffered in the hotel industry last year has compounded a problem that human resource professionals will face once the market starts to recover in 2021 - a pending labor shortage. Though some hotels have done their best to retain employees or to ease the suffering caused by mass furloughs, staff reduction was inevitable and many of those employees may not be available to return when guest traffic picks up. Consequently, hotels will once again be competing to find and retain qualified talent to staff their operations. Naturally, companies will have to review their wage and benefits packages in order to remain competitive. They might also wholeheartedly embrace the work-from-home trend for some corporate positions. In addition, human resource professionals will also have to definitively convince frontline employees that their  hotels are safe to work in. The March Hotel Business Review will explore what some HR professionals are doing to address these and other employment issues in their respective departments.