Editorial Board   Guest Author

Ms. Moore

Marky Moore

Founder, Capital Review Group

Marky Moore, Founder of Capital Review Group with offices in Irvine, CA, Phoenix, AZ, and Seattle, WA. Marky is a Certified Sustainable Building Advisor and an Accredited Professional for the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED AP/BD&C) and has a thorough understanding of green building practices and principles, as well as the LEED rating system.

Ms. Moore works with engineers and architects on one hand, and CPAs and tax advisors on the other, to achieve the maximum Federal Tax deductions for a building's energy efficiency and depreciation. She started CRG in 2004 to provide critical tax and specialty services to professional advisors, clients and institutional partners. The company offers services in several major areas: Cost Segregation, Tangible Property Regulations, Certification for Section 179D, business tax credits, and specialty construction/engineering consulting.

Ms. Moore is a featured speaker in the industry and has authored articles for major industry publications. She is formerly a sponsor of continuing education credits with the National Association of State Boards of Accountancy. She has an undergraduate degree in Business and Environmental Studies and attended law school in Southern California.

Ms. Moore can be contacted at 877-666-5539 or crginfo@capitalreviewgroup.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.