Editorial Board   Guest Author

Mr. Eftekari

Mehdi Eftekari

General Manager, Four Seasons Hotel Los Angeles at Beverly Hills

Mehdi Eftekari is a prominent leader in the hospitality industry and has spent the last 24 years with Four Seasons Hotels & Resorts. Mr. Eftekari began at Four Seasons Hotel Los Angeles at Beverly Hills as the director of food and beverage shortly after the hotel's opening in 1988, then spent 12 years as general manager of Four Seasons Newport Beach, and returned eight years ago as general manager of Four Seasons Los Angeles at Beverly Hills. His discerning taste and attention to detail contributed to the success of the opening of Culina, Modern Italian, which was the first destination restaurant to open at a Four Seasons Hotel without a celebrity chef component. Mr. Eftekari was involved in every step, from restaurant design to chef and menu selection. Culina has already been awarded by Esquire as one of the “nation's best new restaurants,” Wine Enthusiast Magazine for the wine list, and received a design award from Zagat. Mr. Eftekari was also heavily involved with the recent $35 million renovation of all guestrooms and suites, pool deck, and legendary Windows Lounge, and his leadership on providing dedicated, personalized service is evident throughout the hotel. During his career, Mr. Eftekari has made a career of weaving his way into the fabric of the community while earning the trust and friendship of his hotel guests. He is very involved in numerous charities including Toys for Tots and he sits on the board of several Los Angeles based organizations. He has established Four Seasons Los Angeles as a haven for Entertainment industry actors and executives, and as the top hotel in Los Angeles for press junkets. Eftekari has been instrumentally involved in the launch of the new iPads with ICE technology, as he deeply believes in providing cutting-edge amenities for Four Seasons Los Angeles' savvy guests. Mr. Eftekari's love for hospitality started at an early age. He arrived in the United States from Tehran and went to Georgetown University. After completing his Bachelor of Science degree in business management and marketing at the University of Louisville in Louisville, Kentucky, he pinned his future on hotels, beginning with Hyatt Hotels, working in food and beverage before joining Four Seasons Hotels & Resorts.

Mr. Eftekari can be contacted at 310-786-2212 or mehdi.eftekari@fourseasons.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.