Editorial Board   Guest Author

Mr. Eftekari

Mehdi Eftekari

General Manager, Four Seasons Hotel Los Angeles at Beverly Hills

Mehdi Eftekari is a prominent leader in the hospitality industry and has spent the last 24 years with Four Seasons Hotels & Resorts. Mr. Eftekari began at Four Seasons Hotel Los Angeles at Beverly Hills as the director of food and beverage shortly after the hotel's opening in 1988, then spent 12 years as general manager of Four Seasons Newport Beach, and returned eight years ago as general manager of Four Seasons Los Angeles at Beverly Hills. His discerning taste and attention to detail contributed to the success of the opening of Culina, Modern Italian, which was the first destination restaurant to open at a Four Seasons Hotel without a celebrity chef component. Mr. Eftekari was involved in every step, from restaurant design to chef and menu selection. Culina has already been awarded by Esquire as one of the “nation's best new restaurants,” Wine Enthusiast Magazine for the wine list, and received a design award from Zagat. Mr. Eftekari was also heavily involved with the recent $35 million renovation of all guestrooms and suites, pool deck, and legendary Windows Lounge, and his leadership on providing dedicated, personalized service is evident throughout the hotel. During his career, Mr. Eftekari has made a career of weaving his way into the fabric of the community while earning the trust and friendship of his hotel guests. He is very involved in numerous charities including Toys for Tots and he sits on the board of several Los Angeles based organizations. He has established Four Seasons Los Angeles as a haven for Entertainment industry actors and executives, and as the top hotel in Los Angeles for press junkets. Eftekari has been instrumentally involved in the launch of the new iPads with ICE technology, as he deeply believes in providing cutting-edge amenities for Four Seasons Los Angeles' savvy guests. Mr. Eftekari's love for hospitality started at an early age. He arrived in the United States from Tehran and went to Georgetown University. After completing his Bachelor of Science degree in business management and marketing at the University of Louisville in Louisville, Kentucky, he pinned his future on hotels, beginning with Hyatt Hotels, working in food and beverage before joining Four Seasons Hotels & Resorts.

Mr. Eftekari can be contacted at 310-786-2212 or mehdi.eftekari@fourseasons.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.