Editorial Board   Guest Author

Mr. Rauch

Robert Rauch

Chief Executive Officer, RAR Hospitality

Robert Rauch, CHA, is a nationally recognized hotelier and CEO of RAR Hospitality, a leading hospitality management and consulting firm. Mr. Rauch has over 40 years of hospitality-related management experience in all facets of the industry.

Widely recognized as the "hotel guru," Mr. Rauch maintains a blog in which he expounds upon insights and trends in the hospitality industry at www.hotelguru.com. Along with the blog, he also publishes Hospitality Innsights, an electronic newsletter that is distributed monthly.

Mr. Rauch has held nearly every position in the hotel business including but not limited to General Manager of full-service Four Diamond hotels for Hilton and Embassy Suites. Mr. Rauch's education includes a bachelor's degree in Hotel Administration from Western International University and a master's degree in Tourism Administration from Arizona State University.

Mr. Rauch is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and in the western United States. He has been directly involved in developing several leading brand hotels, some of which the firm still owns and manages. RAR Hospitality currently operates hotels in California, Arizona and Colorado with several under development.

Mr. Rauch proudly gives back to the community through his position as a Faculty Associate at Arizona State University where he teaches Entrepreneurial Recreation and Tourism. He also serves on numerous Boards of Directors for profit and charitable organizations. Mr. Rauch frequently speaks at hospitality industry conferences and meetings. He is also widely quoted on television and radio programs and in numerous publications.

Please visit http://www.hotelguru.com for more information.

Mr. Rauch can be contacted at 858-239-1800 or rauch@hotelguru.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.