Editorial Board   Guest Author

Mr. Allard

Matthew Allard

Chief Executive Officer & Founder, runtriz

Matthew Allard comes from a technology and hospitality background and founded runtriz in Los Angeles in 2006. runtiz launched the worlds first “iPhone Hotel” at Malibu Beach Inn in 2008, and since has continued to innovate new products and technologies for the hospitality industry. As president and founder of runtriz he leads innovation and product development as well as business development and overall strategy. Mr. Allard has spoken on a number of panels including Cal Tech Mobile forums and the Intelligence Group's Trend School with Creative Artists Agency (CAA) and has taught masters level computer science classes at USC on mobile application development. Prior to founding runtriz, Mr. Allard acted as Web Manager for SBE Entertainment, where he led the development, design and architecture of their corporate website and venue web sites such as Hyde lounge, Katsuya, Bolthouse productions, Privilege, MyHouse, Crimson and Lobby nighclub. He also created a custom VIP management tracking solution for the hospitality and entertainment industry that allowed managers to receive end of night reports, and track VIP spend and activity at restaurants, nightclubs and hotels. Prior to SBE, Mr. Allard worked for Swap Drive Data Backup in Washington, DC, which was later sold to Symantec. While there he led innovation developing cross platform compatibility components that allowed users to have the same experience across different OS and browsers, and have drag and drop file backup functionality in the browser. Prior to Swap Drive Mr. Allard worked for Northrop Grumman in a development role, creating middleware for dynamic team formation with focus in military scenarios. Earlier in his career, he worked at AOL on the Modern Home research project, integrating software and hardware to create a ubiquitous computing experience in the household. Also worked on AIM (AOL Instant Messenger) and created bots for home automation through chat. Mr. Allard earned his BS in Computer Science from George Washington University and also played on the GW Golf team.

Mr. Allard can be contacted at 323-230-9727 or matt@runtriz.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.