Editorial Board   

Ms. Ola

Junvi Ola

Principal, Hospitality Content Studio

Junvi Ola is an industry speaker and leading hospitality copywriter who produces riveting marketing copy for hotels, resorts, and destination management organizations across the globe. She also teaches hospitality sales professionals how to market to modern meeting planners via her articles for Cvent's Hospitality, Hotel and Group Business Blog. Previous articles include: What It Really Means to Build Relationships With Planners, 9 Marketing Tasks You Should Always Be Doing to Reel in Group Business, and *Marketing Your Hotel on LinkedIn: What Works and What Doesn't. She's lauded for her fresh and vivacious speaking style and has presented to hotel marketing and sales professionals across the US, including at the Digital Travel Summit in Las Vegas, Illinois Hotel Lodging Association, HSMAI - Los Angeles, and for TripAdvisor's Social Media & Storytelling for Hotels webinar. Her most popular presentation, How to Win the Hearts and Wallets of Millennial Travelers, showcases marketing strategies that hotels can implement immediately to engage and appeal to Gen Y guests and meeting planners. From a historic hotel in Puerto Rico to a mountain retreat in the Canadian Rockies, Ms. Ola and her team of travel writers have crafted wanderlust-inducing marketing copy for hotel and resort clients all over the world. Her clients include Viceroy Hotels and Resorts, Vail Resorts, Marriott Amman Jordan, Eau Palm Beach Resort & Spa, Montage Deer Valley, San Diego Tourism Authority, OLS Hotels & Resorts, Chesapeake Hospitality, Salamander Resort & Spa, and Grand Golf Resorts of Florida. Ms. Ola's background includes several years in destination marketing at the San Diego Tourism Authority, copywriting for hotel management and marketing agencies, and a decade of creating content for print, TV, radio and the Web.

Ms. Ola can be contacted at 619-517-3562 or junvi@hospitalitycontentstudio.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.