Editorial Board   Guest Author

Mr. Wood

Derek Wood

Managing Director, Derek Wood Associates Ltd.

Derek Wood is Managing Director of Derek Wood Associates Ltd. He has had his own Independent Hospitality IT Consultancy company since 1986, undertaking all aspects of telecommunication, in-room technology consultancy and project management within this highly specialized area. Mr. Wood is a very well known figure within the hospitality sector and has 35 years of experience within the telecommunications industry of which for the past 21 years he has been deeply involved with independent hotel technology consultancy, both within East and Western Europe as well as Africa and The Middle East. He is listed within the 'International Who's Who of Professionals', in recognition of the contribution his company has made to the hotel industry. Mr. Wood works predominately within the independent 4 & 5 star hotel sector, but also provides consultancy services to larger hotel groups as well as to the hospitality vendor market place. He specializes in in-room technology and has worked for some of the most prestigious 5 Star Hotels throughout Europe. In 2010 Mr. Wood was elected to the Board of Directors for HFTP. HFTP is the international professional association serving members working in hospitality. Since 1952, HFTP has been dedicated to providing members with extraordinary networking opportunities, industry-leading certification programs and events, and essential resources for professional growth. It is also responsible for HITEC the largest annual hotel technology conference in the world. Mr. Wood is also regularly asked to speak at Hotel Technology conferences throughout mainland Europe (Eurhotec, HOSTEC, IHTF, EHTEC and HOSPACE) and well as within the United States of America (HITEC). He has served on the Advisory Council for HITEC between 2003 - 2006, was on the HOSTEC-EURHOTEC Advisory board for 2005/6, and the EHTEC advisory board for 2007, 2008, 2009 and 2010 and is considered to be one of Europe's leading independent consultants within this highly specialized field.

Mr. Wood can be contacted at +44-117-9612938 or Derek@derekwood.co.uk

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.