Editorial Board   

Mr. Hutcheson

Ken Hutcheson

President, U.S. Lawns

Ken Hutcheson is President of U.S. Lawns, which was founded in 1986. Mr. Hutcheson joined U.S. Lawns in 1995 and has been instrumental in growing the commercial landscape management franchise organization from a regional 18-franchise network to an industry leader with over 250 commercial landscape management franchises nationwide offering year-round grounds services.

Based in Orlando, Florida, U.S. Lawns is nourished by the values and passion of family-owned and operated franchise businesses and Mr. Hutcheson is a champion of the entrepreneurial spirit and teamwork that defines its culture. He's skilled at developing employees, franchisees and customer bases that are anchored on a strong commitment to long-term, high-value relationships.

Mr. Hutcheson's focus is on the company's Franchise Development and the Support Teams that are central reasons for the company's steady national expansion and consistently high rankings on green industry, snow industry and franchise industry lists, including Entrepreneur Magazine's listing of best franchises in its annual Franchise 500 report, #9 on Lawn & Landscape Magazine's Top 100 list and #8 on Snow Magazine's Top 100 Snow Contractor's list.

Mr. Hutcheson received a bachelor's degree in Agriculture from the University of Florida. In 2005 he was recognized by the International Franchise Association as a Certified Franchise Executive. He has been a licensed Certified Pest Control Operator for over twenty years, and is a board member of several industry related organizations, including Nova Southeastern University's International Institute for Franchise Education. He was presented with the prestigious Lawn & Landscape Leadership Award during the Green Industry Great Escape in Las Vegas in 2013, an award that recognizes outstanding individuals in the green industry.

Mr. Hutcheson led U.S. Lawns through a rebranding process in 2013, refreshing the brand while staying true to its culture. In 2016, the company's 30th anniversary, he was inducted into the U.S. Lawns Hall of Fame at the company's annual conference.

Please visit https://uslawns.com/ for more information.

Mr. Hutcheson can be contacted at 407-246-1630 or khutcheson@uslawns.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.