Editorial Board   

Mr. White

Derek White

President, Interactive & Media Networks, LodgeNet Interactive Corporation

As President, Interactive & Media Networks, of LodgeNet Interactive Corporation (NASD: LNET), Derek White is responsible for all of LodgeNet's guest merchandising and marketing as well as revenues generated both from in-room entertainment sales and third-party sponsorships. The role expands Mr. White's responsibilities beyond his former role as President of The Hotel Networks (THN), which LodgeNet acquired in 2008. Mr. White joined the company in February 2008 after serving as Executive Vice President of Alloy, Inc., one of the country's largest providers of targeted media and marketing services. Mr. White brings a track record of more than two decades building high performance teams and businesses. While at Alloy, Mr. White oversaw corporate development and general management of the company's out-of-home, sampling and promotions business units. He originally served as the architect and managing executive responsible for Alloy's $200 million media and marketing division employing more than 700 people, overseeing multiple companies and business groups including AMP Agency (named the 2004 Promotion Agency of the Year by PROMO Magazine). Prior to joining Alloy, Mr. White was the President of 360 Youth Corporation (later acquired by Alloy), and served as Executive Vice President of MarketSource Corporation, where he founded and led the development of its Internet and interactive business. He also held roles as President of Graphic Connexions, Inc., a creative agency, and Director for Computerware, Inc.

Mr. White can be contacted at 215-504-5552 or dwhite@lodgenet.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.