Editorial Board   

Mr. Hill

Roger G. Hill

Chief Executive Officer & Chairman, The Gettys Group Inc.

Roger G. Hill II is CEO & Chairman of Gettys, a leading hospitality design, procurement and development firm he co-founded in 1988. A respected hospitality industry veteran, his expertise and influence have helped place Gettys among the most recognized and published firms in the hospitality design industry. One of the vanguards of a “beautiful design is good business,” philosophy in the hospitality design industry, Roger has led Gettys through over two decades of growth by continually raising the bar. First, he changed the business model of a hospitality design firm by adding an in-house procurement department and later, by creating a property development arm at Gettys. Today, Gettys is an industry leader, known for offering a turn-key development-design-procurement formula to hoteliers but also for consistently creating hotels that deliver profits. Most recently, Roger and his team have pursued global growth with offices in Hong Kong and Dubai. Roger is frequently called upon by hospitality and business industry publications to provide insight into the redevelopment, renovation, and repositioning of hotels and is repeatedly quoted by national media outlets. His role as CEO also includes the strategy and analysis for Gettys' development efforts, including the acquisition and repositioning of assets throughout the United States. Roger's achievements earned him Hospitality Design magazine's prestigious Platinum Circle Award, recognizing exceptional achievement in the hospitality design industry. A graduate of Cornell University, School of Hotel Administration, Roger is a member of the Urban Land Institute, International Society for Hospitality Consultants, and the Young President's Organization.He also serves as a board member of the Lincoln Park Zoo and is past president and past trustee of the Auxiliary Board for the Art Institute of Chicago. Additionally, he has served as an appointed delegate for the White House Conference on Small Business.

Mr. Hill can be contacted at 312-836-1111 or info@gettys.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.