Editorial Board   Guest Author

Ms. Uber

Liz Uber

Vice President of Revenue Management, Pillar Hotels & Resorts

Liz Uber currently serves as Vice President of Revenue Management for Pillar Hotels & Resorts. She leads the corporate revenue management team, and is responsible for identifying and implementing strategies that maximize revenue, while focusing on improvements in market share. Ms. Uber joined Pillar Hotels & Resorts in 2005 as the General Manager of the Holiday Inn - Downtown in Atlanta, Georgia. She was later promoted to area roles with the company, including the Area Director of Sales, and Area Director of Operations positions. In 2010, she joined the revenue management team to further develop the department for greater performance and growth opportunities. In 2012, her team received Marriott's award for Revenue Management Team of the Year - Western Division. Prior to joining Pillar Hotels & Resorts, Ms. Uber held positions as Area Director of Revenue Management, and General Manager with Meyer Jabara Hotels in Southern Connecticut and Baltimore, Maryland. She was also Director of Sales & Marketing, and then General Manager for a nationally recognized historic hotel in New England for two years. Ms. Uber started her career in the hospitality industry with Bristol Hotels & Resorts, serving in several different management positions, including Human Resources Manager, Director of Housekeeping, Front Office Manager, and Sales Manager. Ms. Uber is involved in a variety of charitable organizations, both independently and through work. She is especially involved in supporting Special Olympics, which is the designated charity adopted by Pillar Hotels & Resorts. She holds a Bachelor of Science degree from Texas A&M University, and remains active in her school's alumni network.

Ms. Uber can be contacted at 972-830-3100 or Elizabeth.Uber@pillarhotels.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.