Editorial Board   Guest Author

Mr. Robertson

Mark Robertson

Partner, Sutherland Asbill & Brennan LLP

Mark Robertson has more than 20 years of experience practicing law in the hospitality industry. Prior to joining Sutherland, he spent 17 years with Hilton Worldwide, Inc., ultimately as senior vice president and assistant general counsel responsible for the company's operations, brand and commercial services teams. He managed the full array of business and legal issues relating to international and domestic operations and services for more than 3,500 owned, leased, licensed, franchised and affiliated properties across 10 different hotel brands. Mr. Robertson has extensive experience in information technology, information services, intellectual property, eCommerce, procurement and outsourcing law, having been involved in negotiating, structuring, drafting, implementing and overseeing all manner of purchase and outsourcing agreements. His diverse experience includes oversight of marketing, branding and public relations; crisis management; compliance; joint ventures; new ventures; antitrust and competition; internet distribution; sales; mergers and acquisitions; and franchising and development. Earlier in his career, Mr. Robertson practiced real estate and environmental law at a firm in Los Angeles, California. Prior to law school, he served as a foreign service officer in the U.S. Department of State. His work there took him to diplomatic assignments around the world, including Italy, Canada, Lebanon and the Yemen Arab Republic. Mr. Robertson is admitted to The State Bar of California. He has submitted his application to the District of Columbia Bar. His work is supervised by District of Columbia bar members.

Mr. Robertson can be contacted at 202-383-0945 or mark.robertson@sutherland.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.