Editorial Board   Guest Author

Mr. Robertson

Mark Robertson

Partner, Sutherland Asbill & Brennan LLP

Mark Robertson has more than 20 years of experience practicing law in the hospitality industry. Prior to joining Sutherland, he spent 17 years with Hilton Worldwide, Inc., ultimately as senior vice president and assistant general counsel responsible for the company's operations, brand and commercial services teams. He managed the full array of business and legal issues relating to international and domestic operations and services for more than 3,500 owned, leased, licensed, franchised and affiliated properties across 10 different hotel brands. Mr. Robertson has extensive experience in information technology, information services, intellectual property, eCommerce, procurement and outsourcing law, having been involved in negotiating, structuring, drafting, implementing and overseeing all manner of purchase and outsourcing agreements. His diverse experience includes oversight of marketing, branding and public relations; crisis management; compliance; joint ventures; new ventures; antitrust and competition; internet distribution; sales; mergers and acquisitions; and franchising and development. Earlier in his career, Mr. Robertson practiced real estate and environmental law at a firm in Los Angeles, California. Prior to law school, he served as a foreign service officer in the U.S. Department of State. His work there took him to diplomatic assignments around the world, including Italy, Canada, Lebanon and the Yemen Arab Republic. Mr. Robertson is admitted to The State Bar of California. He has submitted his application to the District of Columbia Bar. His work is supervised by District of Columbia bar members.

Mr. Robertson can be contacted at 202-383-0945 or mark.robertson@sutherland.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.