Editorial Board   Guest Author

Mr. Robertson

Mark Robertson

Partner, Sutherland Asbill & Brennan LLP

Mark Robertson has more than 20 years of experience practicing law in the hospitality industry. Prior to joining Sutherland, he spent 17 years with Hilton Worldwide, Inc., ultimately as senior vice president and assistant general counsel responsible for the company's operations, brand and commercial services teams. He managed the full array of business and legal issues relating to international and domestic operations and services for more than 3,500 owned, leased, licensed, franchised and affiliated properties across 10 different hotel brands. Mr. Robertson has extensive experience in information technology, information services, intellectual property, eCommerce, procurement and outsourcing law, having been involved in negotiating, structuring, drafting, implementing and overseeing all manner of purchase and outsourcing agreements. His diverse experience includes oversight of marketing, branding and public relations; crisis management; compliance; joint ventures; new ventures; antitrust and competition; internet distribution; sales; mergers and acquisitions; and franchising and development. Earlier in his career, Mr. Robertson practiced real estate and environmental law at a firm in Los Angeles, California. Prior to law school, he served as a foreign service officer in the U.S. Department of State. His work there took him to diplomatic assignments around the world, including Italy, Canada, Lebanon and the Yemen Arab Republic. Mr. Robertson is admitted to The State Bar of California. He has submitted his application to the District of Columbia Bar. His work is supervised by District of Columbia bar members.

Mr. Robertson can be contacted at 202-383-0945 or mark.robertson@sutherland.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.